thisisagency.ai is live — stop prompting, start managing
For the past nine months, I have been writing about the agentic web. About multi-agent orchestration. About what happens when you stop treating AI as a chatbot and start treating it as a workforce. About the mental model shift – from “I am prompting an AI” to “I am managing a team.”
Today, the thing I have been writing about has an address: thisisagency.ai.
From codename to domain
Agency started life as Codename: Agency – a private development project that was never meant to be public. The codebase was private, the interface was rough, and the only user was me.
That changed faster than I expected. What began as an experiment in January 2026 became a fully operational platform by late February – a multi-agent system with 81 AI employees, a workflow engine, a quality control pipeline, and a call centre that answers the phone.
By March, I was presenting it at SMX Paris.
I did not want to rename the actual product. Agency needed its own identity, and on 31 March 2026, I registered thisisagency.ai. Soon, it was live.
Why “this is agency”
The name is deliberate. Not “an agency.” Not “the agency app.” Not some forgettable SaaS portmanteau.
This is Agency. By Your Command.
It is a statement – and a promise. The platform is not a tool that helps you do marketing. It is not a chat box. It is not a ticket system. It is a full digital marketing agency – with a secretary who greets you by name, a managing director who rejects substandard research, a creative director who writes the final article, an operations director who audits every deliverable before it reaches you, and a project manager who files the results.
You do not use Agency. You run it. 81 employees. One boss. You. Everything happens by your command – and nothing happens without it.
The company runs for you – not without you. That distinction is the entire philosophy.
The CEO is always in the loop. Human judgment is amplified by AI execution, never replaced by it.
That is the Marketing Cyborg Technique, and it is the architecture Agency is built on.
What is live today
If you are one of the lucky beta-testers who visit thisisagency.ai today, you will be greeted by Elsa – the Company Secretary.
Behind her sits a 5-tier hierarchy of 81 AI employees across 11 departments:
- The Office: 70 agents handling research, writing, editing, SEO audits, legal compliance, fact-checking, content strategy, data privacy, financial advice, and visual design
- The Call Centre: 11 agents operating real-time voice calls via Twilio, capable of answering the phone and holding genuine conversations with human callers
- The Receptionist: Margaret, who manages your email inbox, triages messages at 5am, and tracks your expenses
- The Filing Cabinet: where every completed job, audit, and report is stored and retrievable
- The Website Quality Rater: a PageSpeed and clutter analysis engine that crawls your site and scores it against Google’s own quality signals
- The Skills Marketplace — extensibility beyond the 81 built-in agents. Any tool, any API, any capability can be wrapped as a skill and assigned to any employee. If it has a skill, it has a job
Every task passes through a bespoke workflow engine.
Research is quality-gated by Michael, the Managing Director, using a calibrated 5-point rubric. Creative output is compliance-checked by Priya, the Operations Director, before David, the Project Manager, files it.
Nothing reaches the CEO’s desk unless it has passed every gate.
Governance is not a feature – it is the architecture
Agency does not promise governance.
It enforces it – architecturally, before any agent executes.
Meg, the Ethics Officer, runs a Prime Directive pre-flight gate on every job. Michael’s QC optimises AI employees’ performance over time. Victoria checks legal compliance. Daniel enforces YMYL standards on health, finance, and legal content.
If an agent underperforms, they are mechanically excluded from future routing and flagged for future “training”.
This is not a checkbox on a features page.
This is how the system works.
Always-on agents
Your team works while you sleep. Margaret triages your inbox at 2 am. The Night Shift compresses knowledge at 5 am. You wake up to a morning briefing from Elsa.
More importantly, your agents get better the longer you use them.
Researchers build domain expertise through cumulative case notes. Writers build portfolios. Knowledge compounds across projects through the Topical Experience System.
Agency does not reset between sessions – it learns.
Nine months of writing, nine weeks of building
I have been writing about AI agents, the death of the chatbot wrapper, and the Marketing Cyborg philosophy since mid-2025 – including the Strategic AI SEO ebook, which laid out the frameworks for Answer Engine Optimisation, the Synthetic Content Data Layer, and the Marketing Cyborg Technique that Agency is now built on.
When Google published its “Agentic AI and the next intelligence explosion” paper in March 2026, the system it described was already running in production.
I did not build Agency to match a paper. I built it because this is where the industry is going, and I wanted to get there first.
The entire platform was built solo in approximately nine weeks. That velocity is itself evidence of the thesis: one person with domain expertise, aided by AI tooling, can build what used to require a department.
Every output is grounded in your verified data – crawled HTML, Google Search Console performance, GA4 analytics, entity ground truth, and live search retrieval.
The output is not generic. It is specific to your business, your domain, and your competitive landscape.
AI is the commodity.
Expertise is the moat.
What comes next
thisisagency.ai is live, but it has not launched to the public yet. There is a difference. The infrastructure is deployed, the domain is resolving, the security audit is complete, and the system works.
But there is more to do before a public launch – onboarding flows, documentation, and a few rough edges that only matter when someone other than me is using it.
If you have been following the articles, you now know where the working system lives.
If you are new here, start with the articles — they explain the philosophy, the architecture, and why I believe the era of single-chatbot wrappers is ending.
The Agentic Era has begun in earnest.
The address is thisisagency.ai.
Elsa will be expecting you.
Meet Elsa, Agency Company Secretary.
Disclaimer: Agency is a simulation. AI is a simulation! Some people think you are a simulation. Not many people know this aspect of AI. AI cannot do a lot of things people say it can do. For transparency, I need to say it is a simulation. For instance, I have an accountant baked into Agency. I am not an accountant, though, and neither is AI. This data should be reviewed BY YOUR REAL ACCOUNTANT, with the point being you have saved a lot of time collecting, sorting and reviewing the data before the real accountant reviews it. That is the essence of Agency. It is the essence of AI HITL Marketing. AI does the grunt work, the CEO signs the job off, and publishes under their credentials. This article was created using Grok, CLaude and Gemini to give a thoughtful, transparent overview of what Agency, and Agentic systems like it represent over the coming year. For me, at this point, the cyborg apparatus I predicted in my AI SEO ebook last year is now effectively built, and it is just a job of making it slicker and ensuring it is wielded correctly and responsibly by the user.
Update: A similar framework to Agency has been described in a recent paper from Google.