Yay! Google Analytics enters real time web analytics.
Well… sort of….This just in from GA Blog:
The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities. Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.
Measuring social media impact – One way that I like to use these reports is to measure the immediate impact of social media. Whenever we put out a new blog post, we also send out a tweet. With Real-Time, I can see the immediate impact to my site traffic…..We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.
NOTE – Real time is not for everyone at the moment……. but it soon will be.
Accessing Real-Time – You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics. Real-Time reports are in the Dashboards tab (though they will move to the Home tab in the updated interface next week) . You will have access to Real-Time reports if you are an Administrator on your Analytics account, or if you have access to a profile without profile filters. Real-Time does not support profile filters. We just turned the reports on for a number of you, and over the coming weeks, everyone will have access to Real-Time. If you can’t wait, sign up for early access here:https://services.google.com/fb/forms/realtimeanalytics/. We’d love to hear about how you are using (or planning to use) Real-Time, so please share in the comments.
BUT…. before you get too excited, the real time analytics provider we use (GetClicky*) – want to point something out to you…..
Hmm… did anyone actually read the announcement that Google made today? This isn’t “real time Google Analytics”, this is a single report in GA that is real time. The rest of GA remains the same. This is more akin to Chartbeat, to be used as a real time compliment to a standard analytics package, rather than a full standalone real time service like Clicky is. But I guarantee you Chartbeat will be just fine, as will everyone else. We’ve all had, and continue to have, plenty of advantages over GA other than real time data.
Good point. Clicky goes on…..
If anything, I’m glad Google has done this, as it will bring more awareness to the concept of “real time web analytics” in general. This will inevitably lead to more people searching about it, and we just so happen to have the #1 organic result for this search on both Google and Bing (and hence Yahoo). Everything is going to be just fine!
Hmmmm……tip: Don’t ever highlight your search engine rankings rankings. Ever. And Especially when you are going to be actually competing with Google. One man’s seo is another man’s spam and all that….
If Google is in Real Time Web Analytics this time next year. They WILL be no1 for that term – and all the rest. Or at least no 3 according to the US senate this week lol. I think number 1 though. It’s naive not to think they won’t evolve either… and relatively quick if it suits them. Google’s algorithms FAVOURS massive domain authority & trust. Google, arguably, is the domain with the MOST AUTHORITY + MOST TRUSTED on the web. Google doesn’t need to fiddle the results to rank for anything it wants to if it has your industry in it’s sights.
Google was designed that way from the beginning. :)
PS – Here’s a comment from somebody who has played about with the new Google Analytics Real Time feature:
I’ve been playing with the GA Real-Time beta this evening and at the moment it is a LONG way off Clicky’s offering… as you point out, this is currently just one report rather than actually processing all data in real time. The interface is very nice, but the data isn’t actually that useful compared to what I can get from Clicky.
I’ll be sticking with Clicky* I think. I reviewed Clicky (or Getclicky whatever) a while ago, and still use it.
PS – Maybe you get the full real time analytics with Google PREMIUM…..lol –
Today Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support. Prices varies per region and will be as follows: $150,000 USD (US), $150,000 CAN (Canada), or GBP £90,000 (UK) per year (billed in monthly increments).
Hmmmm no thanks but thanks for asking!
UPDATE – IF YOU WANT EARLY ACCESS TO GOOGLE ANALYTICS REAL TIME – SIGN UP FOR THE BETA.
This article was first published September 30th, 2011