It’s been interesting of late in SEOland, with a lot of BIG sites getting nuked in Google because of manipulative ranking techniques – e.g. aggressive linkbuilding or content spamming or e.g. talking the p*ss.
Overstock’s situation is interesting as this is a fairly well used linkbuilding technique that was discussed.
It’s interesting how it was outed by perhaps a comepetitor. In Webmasterworld.
It’s interesting how it was devalued. Manually.
What was wrong with it exactly? Well, the search engineer who looked at it immediately probably looked for the â€˜Google Taking The P*ss Nuke Button’ when he read this:
Overstock.com is offering ABAC students and faculty 10% off of selected products using the coupon code: 121728â€¦ Link Details; please use the following hyperlinks for each keyword: â€œvacuum cleanersâ€ should by the hyperlink to: http://www.overstock.com/Home-Garden/VacuumCleaners/2004/subcat.html
â€œgift basketsâ€ should be the hyperlink to: http://www.overstock.com/Gifts-Flowers/GiftBaskets/125/dept.htmlâ€¦ S EL
and saw this:
â€¦and realised this site was trying to rank, it seems, forâ€¦everything! That’s a lot of competitors to p*ss off as well.
- don’t get outed, and
- don’t be caught asking for links with specific anchor text – ever.
- Don’t take the p*ss and
- This seo technique works.
The recent JCPenney debacle as well as a clear example of talking the p*ss as well, trying to rank for everything, and using over-the-top techniques. Again, this had to be a manual change, and again, it was outed. Again it was a clear example of manipulative links. Even more damaging – paid links from obvious low quality domains – lots of them.
- Don’t get greedy and
- Don’t get caught buying links on lots of crappy domains when you have tons of great positions.
- Don’t get outed by a national Newspaper.
- Don’t take the p*ss
- This seo strategy works
Google also took issue with massive content farms – and apparently, re-ranked them.
|#||Domain||Change||SISTRIX (before)||SISTRIX (after)||# KWs (before)||# KWs (after)|
Content farms are at the other end of the scale – massive, low quality content farming sites, who apparently don’t care about the quality of the content, as long as it ranks in Google and people click on adverts. Most of these sites are authority domains and have decent links because of good and bad PR – and the way Google ranks authority sites, it benefits them just to pump oodles of content into Google, as Google doesn’t really know the difference between good content and bad – only what’s â€˜relevant’..
- This SEO strategy works
- Don’t take the p*ss
Somewhere in the middle of all that above are similar strategies that work to dominate search engines. Crap links work sometimes. Paid links work (of course). Content spamming works if you have a smidgeon of domain authority.
Hardly inspiring seo but the techniques outlined above beat the algorithms of every search engine out there and it’s the way of the world and it’s not illegal.
No wonder lots of people out there do it.