Worried about the new EU Privacy directive, cookies and what it means for Google Analytics on your website? There’s been some new clarification today from the UK Government.
“We talked about cookies (how could we not?) but we didn’t get hung up on them – other relevant technologies e.g. HTML5 Local Storage and web beacons came up too. We shared our experiences of comprehensively auditing our sites in order to be certain we knew which cookies were being set by us or via our sites (in the case of third-party cookies). We also discussed how best to probe the use of such cookies in order to correctly classify them (i.e. “moderately intrusive”, “minimally intrusive” or “exempt from changes to privacy legislation”) in terms of their “privacy intrusiveness”. While we were at it, we touched on how best to be transparent about third-party cookies and their impact on visitors’ privacy.
Quote from Google -
The report goes on to say:
The ICO guidance supports this view as it states “…it is highly unlikely that priority for any formal action would be given to focusing on uses of cookies where there is a low level of intrusiveness and risk of harm to individuals. Provided clear information is given about their activities we are unlikely to prioritise first-party cookies used only for analytical purposes in any consideration of regulatory action”
Time to get a cookies page up?
NOTE – The Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 came into effect last year – and the UK Government have said they will start ‘policing’ this after a year – effectively ‘giving you a year to get your house in order‘.
That year is nearly up……