Pay Per Click (PPC) Campaign Management – Google Adwords

We don’t just do SEO. We also do Google Adwords. If you need a company to manage your advertising on Google, contact Hobo today!

We are based near Glasgow, in Scotland.

PPC campaigns can bring traffic to your website 24/7/365. You can create a Google Adwords account in 15 minutes. When you choose some keywords and write your ad copy. Then you could have your ad start to display in the search engine results pages (SERPs) as soon as a potential buyer types in your specific keywords. The great thing is though, you only pay when someone clicks on your ad…

It sounds easy, however many people get it wrong – because there is a lot more to it than they initially realize. For instance, if you have chosen your keywords poorly, you may undoubtedly attract traffic to your site that will never convert to paying customers. However, it could get even worse, you could end up paying through the roof for each one of these (non-converting) visitors because you don’t know how to reduce your cost per click (CPC) over time. These are just two common pitfalls, there are many more…

Yet, Pay Per Click marketing (aka PPC or Paid Search) is arguably one of the the most accountable, efficient and controllable form of advertising available to businesses today. With powerful web analytics, and tracking systems, you can see exactly where your advertising spend is working – i.e. which keywords are converting into purchases or sales leads – and adjust accordingly. Plus, a quality based bidding model means that Google Adwords campaigns become more efficient with time – provided you track, measure and improve on your ad campaigns on an ongoing basis.

New To Google Adwords? Have The Hobo PPC Team Create Your Campaigns

The process of creating a new PPC campaign the right way takes time and effort. If you get it wrong from the start can drastically increase your costs over time. There are several common mistakes that include; not setting conversion goals – traffic is NOT a goal, creating just 1 adgroup with a bunch of unrelated keywords, not split-testing your ads, sending traffic to your homepage instead of targeted landing pages…the list goes on!

If you want to add Google Adwords to your marketing mix, then we can help. The Hobo PPC Team have been creating profitable campaigns for clients since 2005. We know all the little nuances of the Google Adwords system, and the ways to make it work.

What you’ll get:

  • Help defining your PPC goals from the outset (i.e. purchase, lead generation, email sign-ups)
  • Targeted campaigns created for each specific goal
  • Guidance on creating your starter list of keywords that will convert
  • Your keywords sorted into small, closely related groups
  • Small, tightly focused adgroups created – with each adgroup linking to an optimised landing page within your site
  • Persuasive ad copy written for each adgroup, with 2 variations for split testing purposes
  • Conversion tracking and Google Analytics set up

Our PPC campaign set-up package starts from just £350.

Need Hobo PPC Experts To Manage Your Existing Google Adwords Campaigns?

If you already have your Google Adwords campaign up and running, then our PPC team can help improve your results. Google Adwords campaigns require careful monitoring to incrementally increase conversions and decrease costs per click over time. There are some advertisers that set up their campaigns and forget about them after a couple of months. This is a costly mistake, and if you do this, your competitors will outrun you very quickly.

We can manage your campaign on an ongoing basis, tracking, tweaking and improving conversion results month on month. We test & monitor many different things including:

Ad position. Being in position 1, 2 or 3 isn’t always the best for conversion. In some markets, the further down your ad is on the page, the better it converts. There’s often a pay-off between maximising your click through rate (CTR) and conversion. Higher up ads often get a better CTR but that doesn’t always translate to better conversions.

Ad Split testing. This is called ‘beating the control’ – a direct marketing term, where you test two versions of an advert and drop the one that performs poorest, then run another again the ‘winner’.

Keyword matching. We’ll continually test the best variations of broad, phrase and exact match keywords for each of your adgroups. We’ll also use negative keywords to ensure your ads don’t show for irrelevant searches.

Competitor monitoring and bid management. We can monitor and adjust your bids on a daily basis – if your market sector, and PPC budget requires this.

Basically, when it comes to managing PPC campaigns, our approach is to assume nothing, and test everything. Be wary of any PPC agency that thinks the end goal of PPC is to increase traffic or click through rates. We’re obsessed with improving our clients conversion rates and we provide 100% transparency in everything we do. We’ll give you weekly performance updates and monthly summary reports so that you know exactly what we are fine-tuning and where your advertising budget is doing its job.

Interested?

Contact Hobo for a PPC Management proposal!