FOR IMMEDIATE RELEASE
GREENOCK, SCOTLAND – January 15, 2026 – Shaun Anderson, AKA Hobo and founder of the Hobo SEO blog, ranked in the top 45 SEO personalities of 2025 by Feedspot, will take the stage at SMX Paris on Monday, March 9, 2026, to deliver a highly anticipated presentation on the future of search following the historic Google algorithm leak.
Hobo Web’s Shaun Anderson to Decode the “Google Leak” at SMX Paris 2026
Anderson’s session, titled “Decoding the Google Leak: What It Means for SEO in 2026,” is scheduled for 2:00 PM as a highlight of the conference’s SEO track.
The 2024 leak of over 14,000 internal Google ranking attributes sent shockwaves through the digital marketing industry. Two years later, Anderson argues that while the initial hype has settled, the real work of understanding these signals has just begun. His presentation promises to move past the headlines to reveal the technical realities shaping search visibility today.
“The leak gave us the raw data, but the challenge for 2026 is application,” says Anderson. “My session in Paris will focus on the ‘New Canon of SEO Truth’—specifically how Google now mathematically quantifies human investment through ‘Content Effort’ signals and many other signals in a system of competing philosophies. We are moving from conjecture to clarity.”
Attendees at SMX Paris will learn:
-
The “Content Effort” Metric: How Google’s LLM-driven engines distinguish high-value human insight from mass-produced AI content.
-
Other Signals: Simplifying the mathematical reality behind “staying in your lane” and building topical authority, and other important signals we can learn from in the Google leak.
-
An Evidence-Based Roadmap: Practical strategies to future-proof websites against the next generation of AI-driven algorithm updates.
This appearance underscores Hobo Web’s reputation for forensic SEO analysis and a “customer-first” philosophy that prioritises long-term value over short-term SEO gains.
About Hobo Web: Founded in 2006 by Shaun Anderson, Hobo is an independent SEO specialist based in Greenock, Scotland. Known for its data-backed audits and strategic consultancy, Shaun AKA Hobo helps businesses navigate the complex and evolving landscape of organic search.
For more information about Shaun Anderson’s session or services, please visit https://www.hobo-web.co.uk or the official SMX Paris website.