The Marketing Cyborg Technique

The “Marketing Cyborg Technique,” which I coined in my 2025 ebook Strategic AI SEO, is at its core simply about using AI as a tool. It doesn’t need to be more complicated than that – though it can be as complicated as you need it to be.

AI is a tool you can shape to make better tools for specific tasks. Download an AI agent – any AI chatbot like Gemini Chatgpt or Grok – and start using it. Use it a lot and it becomes second nature.

Eventually, AI should be doing most of the grunt work while you scale your productivity by 10X–100X. More likely, you will land somewhere in between, and the more you refine your individual techniques, the more effective you will be.

I’ve used this technique to research, write, and refine over 50 deep-research blog posts, research leaks, code tools, plan social media campaigns (so effective I had to turn them off) and edit four SEO books in 2025 alone – a task I would not have even attempted before AI. It was essentially a big meta-test of the new tool and “canvas,” so to speak.

I also used the technique to completely overhaul almost the entire site. It was a job completed in three months (including original ongoing research) that might have taken an entire agency years to do only 3 or 4 years ago.

You start off with an original idea – an original synthesis or concept – and then explode it out with AI deep research. Sure, AI is prone to injection and manipulation (isn’t that why we are doing it?), but I do find Gemini Pro 2.5 to be my favourite model so far for this type of research.

I think you can make art with it.

Every AI hallucinates, of course, and it’s the human’s job to catch those errors (they are not going away for a while yet). The penalty for inaccuracy in the future will be demotion or invisibility.

If a prompt doesn’t replace you, a Marketing Cyborg will – it is fairly guaranteed. You have one more year max, I would think, before the practice is commonplace.

I will be posting more soon about the individual techniques I tested, formalized, and used.

P.S. Watch out for AI psychosis. It is mentally very challenging 3 years in (although your output is magnified exponentially).

The Marketing Cyborg Technique is not for the faint hearted.

The Marketing Cyborg Technique is a strategic workflow that integrates human expertise with artificial intelligence (AI) tools to enhance marketing output and efficiency without sacrificing quality, creativity, or ethical oversight. It emphasizes “augmentation, not automation,” where the human acts as the strategist and editor, and the AI serves as a powerful, high-speed assistant.

Core Principles

The “cyborg” metaphor highlights a symbiotic relationship: neither the human nor the machine can function optimally on its own; they build on each other to operate at a higher level.

Human Oversight (The Expert): A human professional maintains control over the overall strategy, creative direction, and final decision-making. The human injects nuance, brand voice, real-world experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) into the content.
AI Augmentation (The Machine): AI handles data analysis, content drafting, research, and automation of repetitive tasks at a massive scale. This frees up the human expert to focus on high-value, strategic work.

The Workflow

The practical application typically follows a clear process:

AI Generates: The AI does the initial heavy lifting, creating drafts, summaries, or analyses based on human-provided data and guidelines.
Expert Edits: A human expert rigorously reviews, refines, fact-checks, and adds strategic insight to the content.
Publish: Only after expert human approval and refinement is the content published.

Key Applications and Benefits

This technique is a central component of a modern strategy called “Creative Inference Optimization,” which aims to control a brand’s narrative in a world dominated by AI-generated answers.

Content Generation: AI can draft content at scale, but human editors ensure it is accurate, on-brand, and valuable, turning raw information into high-quality case studies or articles.
Data Analysis and Targeting: AI-powered analytics can process vast amounts of data in real time, allowing marketers to target specific audiences and adapt campaigns (like seasonal or localized advertising) with greater precision than a human alone could achieve.
Efficiency: By automating time-consuming tasks like data gathering or initial drafts, the technique significantly increases productivity.
Ensuring Accuracy: Marketers build a “ground-truth record” (a verifiable database of facts) on their own website to proactively influence how AI systems accurately represent their brand, reducing “hallucinations” or misinformation.

Ultimately, the Marketing Cyborg technique is about creating a hybrid system that leverages the strengths of both human creativity and machine efficiency to stay ahead in a fast-paced digital landscape.

Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5. All content was edited and verified as correct by Shaun Anderson (creator of the Marketing Cyborg Persona and Marketing Cyborg Technique). See our AI policy.

Shaun Anderson Hobo Web 22/11/25