Hobo’s Shaun Anderson Named a Top Global AI SEO Expert for 2025.
GREENOCK, INVERCLYDE, SCOTLAND – August 1, 2025 – Shaun Anderson, founder of the Greenock-based Hobo SEO Blog, has been named one of the world’s leading experts in artificial intelligence and search engine optimisation. The recognition comes from the newly published “2025 list of Top GEO, AI SEO and LLM SEO Experts,” by Primary Position, an agency in New York.
The list features an unranked collection of the most influential figures shaping the future of search.
- David Quaid: Described as a “top AI SEO expert for blending advanced content analytics with search optimisation, leveraging AI to predict and amplify organic online impact.”
- Neil Patel: “One of the most visible names in digital marketing”, who “offers a wide range of tools and training on his website.”
- Cindy Krum: “Stands as a foundational mind in AI SEO, having foreseen its core principles long before the term was common.”
- Rand Fishkin: An “influential figure in digital marketing” who, as the “Wizard of Moz,” demystified the complexities of SEO for a generation of marketers.”
- Brian Dean: The “Founder of Backlinko”.
- Aleyda Solís: An “award-winning international SEO consultant and the founder of Orainti” who “specialises in technical SEO and international strategies.”
- Nathan Gotch: “Stands out as a leading AI SEO practitioner, known for integrating cutting-edge artificial intelligence into practical SEO frameworks.”
- AJ Ghergich: A “veteran in the digital marketing space, providing sharp insights on content, technical SEO, and the future of search.”
- Barry Schwartz: A “widely respected journalist and analyst” who is “often the first to break news on Google updates and algorithm changes.”
- Shaun Anderson: Voted a top AI SEO expert in 2025 and “a leading authority in both traditional and AI-powered SEO.”
The article highlights Anderson as a “leading authority in both traditional and AI-powered SEO,” with over two decades of experience. This personal accolade for Anderson comes on the heels of the Hobo SEO Blog being named the #1 UK SEO Blog by Feedspot, cementing a year of significant industry recognition for the Greenock-based service and its founder.
It credits him with “pioneering practical, ethical search strategies”.
This recognition is particularly significant as the search industry undergoes a massive transformation driven by AI and Large Language Models (LLMs). Being named a leader in this specific, cutting-edge field underscores a commitment to innovation and adapting to new technologies.
“It’s an honour to be named alongside people who are helping shape our industry,” said Shaun Anderson. “The shift towards AI is the most significant I’ve seen in my 20-plus years in SEO.”
The inclusion on this list further solidifies the Hobo blog’s reputation as a go-to resource for professionals navigating the complexities of modern search marketing.
About Hobo SEO Blog
Launched in 2007 by Greenock-based SEO consultant Shaun Anderson, the Hobo SEO Blog is a recognised UK SEO blog that has served over 8 million visitors.
The blog’s mission is to empower readers with in-depth, practical knowledge, demystifying the complexities of search engine optimisation. Through its extensive library of free tutorials and guides, the blog is dedicated to sharing ethical, quality-first SEO practices based on over two decades of real-world experience.
In 2025, Hobo was ranked the most influential SEO in Scotland, the best seo blog in Scotland, and one of the best SEO blogs in the world.
About the Founder
With over two decades of experience in the search marketing industry, Shaun Anderson is the author of the Hobo SEO Blog, a resource dedicated to demystifying complex algorithms through in-depth, practical guides. Based in Greenock, Inverclyde, Scotland, his work focuses on ethical, ‘white hat’ SEO strategies that prioritise quality and user experience.
Primary Position is a New York-based SEO and Internet marketing agency.
Media Contact
- Name: Shaun Anderson
- Title: Founder & Author, Hobo SEO Blog
- Website:
https://www.hobo-web.co.uk/