Top Universities In The UK By Google SEO Performance, Keyword Volume & Rankings Value

RESEARCH: I do a lot of analysis. Here is a list of the top universities in the UK ranked by how well they perform in Google organic search engine results pages (SERPs) on google.co.uk. Basically – how well the respective university sites perform in Google ‘using’ SEO (search engine optimisation).

It is no surprise Google sends a lot of valuable traffic to university sites. A university site NOT taking advantage of the way Google prefers such domains is really missing a trick.

I rated 235 university domains.

The top ten university sites in the UK that earn the most value out of Google organic traffic are:

  1. University College London (England)
  2. Northumbria University (England)
  3. The Open University (UK)
  4. University of Cambridge (England)
  5. Oxford University (England)
  6. Newcastle University (England)
  7. Cardiff University (Wales)
  8. University of Portsmouth (England)
  9. University of York (England)
  10. University of Edinburgh (Scotland)

NOTE: I use SEMRush (aff), Url Profiler (aff) and Majestic to score and rank the UK’s best-performing university websites in the table below (scroll down). I have no-followed affiliate links on this page and in the table below to comply with search engine preferences. Third party metrics are never 100% accurate. They are best used to calculate a relative scoring system. These results are only my opinion looking at third-party organic search metrics. Criticisms welcome.


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Url Rank Keywords Traffic Cost PAGE TF PAGE CF Domain TF Domain CF Domains P Domains H
http://www.ucl.ac.uk/582340,310953,8354,800,396756781643,319,32036,166,147
http://www.northumbria.ac.uk/1,75642,698306,3092,131,45445445150160,486403,942
http://www.open.ac.uk/631143,985859,5911,375,71468587454966,8634,896,613
http://www.cam.ac.uk/447423,7111,281,2351,182,417756088643,086,49838,794,519
http://www.ox.ac.uk/453492,4991,265,3261,138,848766187634,328,25820,602,725
http://www.ncl.ac.uk/1,084149,459495,580961,30967557658831,26113,387,884
http://www.cardiff.ac.uk/1,367106,821394,671929,35165537154851,4721,826,405
http://www.port.ac.uk/1,34081,292402,983859,64365576552692,2221,541,326
http://www.york.ac.uk/1,273140,530421,254772,68568547654335,7182,208,195
http://www.ed.ac.uk/760291,858713,278764,633735781563,699,14715,807,245
http://www.lse.ac.uk/1,189214,943449,331733,91865576856184,2855,923,255
https://www.kent.ac.uk/1,146145,445465,663727,7097055685220,4903,425,868
http://www.leeds.ac.uk/892228,899610,343716,554676174571,253,3454,411,375
http://www.mmu.ac.uk/1,48791,618360,466647,70859456552456,0261,711,467
http://www.city.ac.uk/1,501109,065356,557644,26962497052305,6621,277,692
http://www.le.ac.uk/1,088183,248493,883636,23862496954376,5807,857,971
http://www.nottingham.ac.uk/854225,669633,727632,684685770531,338,1134,039,168
http://www.kcl.ac.uk/829173,235654,059630,928655371561,340,5167,564,978
http://www.exeter.ac.uk/1,226150,528436,340621,20165557055782,2561,816,730
http://www.bcu.ac.uk/1,48856,779360,056606,75659456347672,0091,567,901
http://www.arts.ac.uk/1,89272,061282,856572,47063507452388,5771,398,994
http://www.warwick.ac.uk/945205,562580,431563,6416146725574,7361,794,206
http://www.aston.ac.uk/2,01267,517268,025563,28761526448259,043724,890
http://www.gla.ac.uk/1,348170,880400,978557,898695776592,262,61212,103,321
http://www.westminster.ac.uk/2,29764,323227,007494,0155745584763,602267,986
http://www.sussex.ac.uk/2,219131,677237,042492,49164517153206,5393,365,081
http://www.strath.ac.uk/1,81796,227295,264477,59862487253583,1552,990,320
http://www.shu.ac.uk/1,97084,448272,114474,49860486851328,917566,586
http://www.coventry.ac.uk/1,99652,245270,010461,43062486550374,5791,409,375
http://www.uea.ac.uk/1,83584,188291,947426,0906449725293,740763,696
http://www.lboro.ac.uk/1,511103,175355,124425,46263526956856,8781,924,158
http://www.hw.ac.uk/1,75065,867307,253423,77761476748153,254669,309
http://www.ljmu.ac.uk/2,44036,243211,093415,7775744383674,211321,875
http://www.bath.ac.uk/1,468130,202365,773379,68666537151375,9551,223,556
http://www.uclan.ac.uk/1,91177,814280,136363,36862496448434,5941,021,624
http://www.salford.ac.uk/1,48087,164361,780355,40663506449464,6621,191,688
http://www.soas.ac.uk/3,46868,168144,346352,83261496449156,428841,625
http://www.surrey.ac.uk/1,76193,458305,668339,015454961541,485,7443,720,928
http://www.bangor.ac.uk/3,42465,452146,502332,6035945665455,4782,076,039
http://www.reading.ac.uk/1,744117,145308,516326,44364557157588,6514,380,990
http://www.dur.ac.uk/1,322119,196407,705325,97562487050136,2342,875,568
http://www.lsbu.ac.uk/2,43853,975211,272317,7045947634931,371699,387
http://www.qub.ac.uk/1,67668,681322,653306,86766537053788,11411,006,166
http://www.brookes.ac.uk/2,57572,577198,645303,4636046574536,7931,101,843
http://www.kingston.ac.uk/2,24061,775234,178287,9756351665482,908526,291
http://www.dundee.ac.uk/2,78170,144183,118287,43063517054361,6022,507,924
http://www.ntu.ac.uk/1,71682,000314,548281,08560476750226,5642,002,414
http://www.derby.ac.uk/3,12646,636160,871268,26559456547101,568365,943
http://www.anglia.ac.uk/2,47551,388208,109264,68560506450593,135895,768
http://www.brunel.ac.uk/2,33358,823222,971262,10963496750242,292780,829
http://www.mdx.ac.uk/2,69558,878189,086259,20563496347549,803905,283
http://www.bham.ac.uk/2,49244,747206,697255,9256046584843,7473,188,534
http://www.qmul.ac.uk/1,585133,079340,536255,32266557156141,4032,255,120
http://www.abdn.ac.uk/1,85597,039288,592252,77964497252115,645960,609
http://www.napier.ac.uk/3,62948,946137,711251,81660486345159,746657,013
http://www.beds.ac.uk/3,72437,858133,544242,53756436149393,942804,163
http://www.uel.ac.uk/2,86132,455177,810242,2635950644889,018432,495
http://www.keele.ac.uk/3,34754,674149,574236,59958446446369,672570,325
http://www.dmu.ac.uk/1,73274,872310,750231,95161596552373,995812,274
http://www.bournemouth.ac.uk/2,75157,275185,282226,45257436348149,0871,340,486
http://www.gre.ac.uk/2,69851,243188,851220,15563526550403,0642,861,150
http://www.hud.ac.uk/2,65346,044192,237218,81141473446191,761757,238
http://www.hull.ac.uk/3,51829,997141,654217,97259456347106,190671,961
http://www.wlv.ac.uk/2,15361,253245,865215,5486047634844,3862,096,665
http://www.essex.ac.uk/2,25089,704232,806208,42662496951106,3711,135,818
http://www.staffs.ac.uk/3,79243,470130,427200,72561495845218,728710,126
http://www.gold.ac.uk/3,33861,152149,743182,84761516349110,162653,845
http://www.tees.ac.uk/3,45734,519145,130182,36059466146666,4231,152,157
http://www.uwe.ac.uk/1,433100,560374,997179,98563526550264,690866,094
http://www.leedsbeckett.ac.uk/3,30460,280151,601177,1325551504774,826269,088
http://www.uwl.ac.uk/3,41236,840147,009176,9655547564722,913155,079
https://www.lincoln.ac.uk/5,02243,77395,223175,7382634574822,248579,915
http://www.lincoln.ac.uk/5,02243,77395,223175,7385548574811,267579,915
http://www.herts.ac.uk/2,21551,106237,298173,00161685754201,152616,186
https://www.brighton.ac.uk/2,67977,045190,227167,813504564506,0691,481,871
http://www.plymouth.ac.uk/2,89170,144175,807167,16458456148166,469852,848
http://www.londonmet.ac.uk/3,18145,981157,883161,88962566551177,3721,449,926
http://www.london.edu/8,92514,56949,814158,92259446547119,200364,090
http://www.stir.ac.uk/3,61280,833138,180137,30461516450388,7451,628,057
http://www.bris.ac.uk/2,83675,379179,803136,54464506047452,2521,654,596
http://www.sunderland.ac.uk/4,26334,918114,478134,53859456245492,598842,994
http://www.bbk.ac.uk/3,56264,833139,994132,0496251644947,104849,672
http://www.uws.ac.uk/2,77531,275183,663131,7405443554616,054112,053
http://www.edgehill.ac.uk/2,82441,263180,640128,7495341574526,158208,130
http://www.aber.ac.uk/2,38259,373218,276123,4565745646160,2831,560,148
http://www.solent.ac.uk/4,02239,233122,421123,3975440564317,323491,114
http://www.lancs.ac.uk/5,60532,22184,288119,92546515350990,8363,283,220
http://www.soton.ac.uk/3,45667,492145,153113,51750505952573,6249,027,636
http://www.chester.ac.uk/3,59238,681138,798109,85356436047268,096789,857
https://www.royalholloway.ac.uk/3,29554,987152,129105,724434463533,418650,309
http://www.northampton.ac.uk/4,22338,846115,859101,05158456248222,604407,000
http://www.uhi.ac.uk4,50232,761107,47297,00851416446137,1412,920,414
http://www.sgul.ac.uk/8,80211,39950,64896,3775441574212,16698,519
http://www.roehampton.ac.uk/4,59223,024105,25681,4735542584620,779695,663
http://www.canterbury.ac.uk/4,98823,58895,80380,27957445846418,0862,361,683
http://www.winchester.ac.uk/7,90020,68357,31478,3285447554516,78776,828
http://www.cranfield.ac.uk/7,37227,61662,21776,6905946664953,956621,849
http://www.glos.ac.uk/6,77018,57668,22376,2785544564515,01997,759
http://www.rgu.ac.uk/2,76546,095184,35975,5446450634642,514144,296
http://www.liv.ac.uk/5,81416,76680,66175,39664495244602,4123,021,541
http://www.newman.ac.uk/11,8529,81235,77765,530524152406,57232,958
http://www.wlc.ac.uk/12,0939,34934,97464,04848384835180,241192,266
http://www.brad.ac.uk/12,04015,07135,15963,355534157448,209241,126
http://www.cssd.ac.uk/16,7919,88523,83759,8065542534011,723166,768
http://www.lshtm.ac.uk/10,07431,89643,29659,60661496549160,701454,928
http://www.bathspa.ac.uk/7,76716,54758,62358,9655653615037,997310,652
http://www.rvc.ac.uk/11,71424,74236,24658,0465845564212,601201,360
http://www.ucb.ac.uk/11,31312,19737,70757,4115039503970,09695,752
http://www.bolton.ac.uk/4,97728,36795,93957,11955455845316,504462,914
http://www.regents.ac.uk/15,38712,29226,45156,9905441564217,444262,854
http://www.shef.ac.uk/7,26848,07863,30754,0046351605093,1112,556,264
https://www.glyndwr.ac.uk/10,61914,94140,67853,212634955447,787260,921
http://www.westking.ac.uk/10,5459,49141,00453,1702637193010,28223,805
http://www.liv-coll.ac.uk/13,76110,90730,07251,244473647357,21636,538
http://www.falmouth.ac.uk/8,79116,38250,72950,8095445584762,238173,177
http://www.cityofbristol.ac.uk/10,46311,98441,33749,229513949355,88522,227
http://www.lipa.ac.uk/31,5982,73611,18349,101524052376,07911,288
http://www.leedstrinity.ac.uk/11,20414,43938,16348,794514151425,88368,667
http://www.kirkleescollege.ac.uk/16,7066,96523,95647,398443542321,87555,807
http://www.stmarys.ac.uk/9,65916,92845,27846,742463856457,76873,412
https://www.stmarys.ac.uk/9,65916,92845,27846,7423336564514973,412
http://www.yorksj.ac.uk/7,13623,02564,49844,9393643274619,855137,739
http://www.solihull.ac.uk/13,2369,47931,40644,615473745348,70214,228
http://www.rca.ac.uk/10,27716,93842,24643,60862497048218,3671,212,640
http://www.barnetsouthgate.ac.uk/14,29110,68628,85942,401524339395,07110,958
http://www.bucks.ac.uk/9,3379,49647,18338,891283755446,88577,221
http://www.sandwell.ac.uk/17,5645,87822,56338,168463645323,0463,893
http://www.rave.ac.uk/42,9401,1497,75837,958503832276,23313,118
http://www.uca.ac.uk/12,14211,25134,81137,7696547554168,147102,815
http://www.croydon.ac.uk/17,4413,75722,75837,730463546333,7177,600
http://www.south-thames.ac.uk/15,2488,52626,76236,196495147424,89537,721
http://www.blackburn.ac.uk/11,06811,56138,73435,4744838503610,67127,650
http://www.abertay.ac.uk/8,55113,61852,28435,41357433634161,055213,288
http://www.burycollege.ac.uk/17,7553,15922,32334,875453542326,24823,555
http://www.sthelens.ac.uk/23,2579,07416,13934,8634534433115,65618,748
http://www.sheffcol.ac.uk/15,5106,52226,23134,2995139493427,03939,182
http://www.hope.ac.uk/9,74116,17344,90933,9945344524587,0556,613,914
http://www.leicestercollege.ac.uk/22,9317,62616,41433,386453445373,26525,416
http://www.st-and.ac.uk/8,76612,12250,82433,202424173554,905949,213
https://www.gllm.ac.uk/12,09110,98334,97632,010404535387,84317,486
http://www.scc.ac.uk/26,5571,87813,78030,1334241374166,195141,919
http://www.cumbria.ac.uk/5,29828,46190,15629,7705240554222,82277,704
http://www.ioe.ac.uk/12,73944,12632,96729,7214452444223,104772,400
http://www.don.ac.uk/17,6878,57622,40629,420473647355,31518,649
http://www.warrington.ac.uk/24,3316,40015,30229,165594445361,73964,862
http://www.rcm.ac.uk/29,2427,60612,28028,23058456044113,175268,329
http://www.wakefield.ac.uk/17,1916,60823,17927,8134535413239,73142,561
http://www.westherts.ac.uk/18,3046,99621,55027,475463544325,5106,616
https://www.swindon.ac.uk/30,9844,10811,43926,91640354334187208,967
http://www.ccn.ac.uk/11,96811,43035,44025,45647374836126,427267,460
http://www.blackpool.ac.uk/16,2419,28524,80625,1582738193732,45472,983
http://www.barnsley.ac.uk/18,9779,18620,65124,9234638473877,039107,923
http://www.peterborough.ac.uk/25,0353,79914,77524,348473540284,0405,360
http://www.courtauld.ac.uk/12,40612,98733,99024,26154445943246,937705,337
http://www.coventrycollege.ac.uk/25,6521,80914,35723,643554143353,0636,333
http://www.uwtsd.ac.uk/10,31819,33541,96323,3115045494224,2802,950,158
http://www.burnley.ac.uk/33,1271,78310,57623,300473640295,72112,826
http://www.ncn.ac.uk/15,7966,91125,61422,596333623335,59023,775
http://www.plumpton.ac.uk/33,4763,55910,43922,4234838503511,31040,026
http://www.pembrokeshire.ac.uk/36,5675,1949,36822,209443534323,31222,385
http://www.fife.ac.uk/9,2057,99447,93221,964463846397,23613,194
http://www.guildford.ac.uk/24,8135,09214,92521,5675040473512,91140,221
http://www.writtle.ac.uk/24,2524,96215,35420,327503952407,06136,467
http://www.tameside.ac.uk/30,0793,97111,85919,100443540293,1779,261
https://www.lscollege.ac.uk/23,8284,87815,67318,312504339425,681155,830
http://www.dudleycol.ac.uk/26,3172,96813,92318,1454837493538,47845,682
http://www.buckingham.ac.uk/18,7249,74520,98217,9245542584310,73964,390
http://www.west-thames.ac.uk/20,9143,61018,25617,7662736183010,31756,519
http://www.ram.ac.uk/20,8099,71318,35717,7465758575015,325272,308
http://www.ic.ac.uk/11,19235,28538,21517,5073842504214,8653,126,302
http://www.lbs.lon.ac.uk/41,5125,2698,08016,8212534001,1520
http://www.lon.ac.uk/41,5125,2698,08016,82160454342322,273465,095
http://www.bridgwater.ac.uk/15,89711,73625,42416,0475244463728,53037,921
http://www.esc.ac.uk/34,7443,4659,97215,553453446321,63541,158
http://www.stockport.ac.uk/24,3344,47115,29915,2264739403118,70022,498
http://www.qmu.ac.uk/9,5644,85445,77314,8785341574038,860124,199
http://www.cornwall.ac.uk/17,93811,56222,08214,8544741443519,954914,419
http://www.southampton-city.ac.uk/41,3124,0448,12314,773433343321,00456,476
http://www.leeds-art.ac.uk/20,3318,49418,92514,746514049378,92617,111
http://www.lcm.ac.uk/40,4253,1578,33414,498513953378,76218,974
http://www.nua.ac.uk/30,3094,47311,74914,154494050393,87841,976
http://www.farn-ct.ac.uk/23,6822,97715,78413,909443426183,7835,403
http://www.plymouthart.ac.uk/32,3047,84310,89313,722484248387,88922,889
http://www.midchesh.ac.uk/33,99944410,24913,716433333252,91721,768
http://www.rhul.ac.uk/21,86813,25017,36613,6045744404433,4821,472,096
http://www.icr.ac.uk/26,0547,82314,09113,5475744604421,765554,132
http://www.rncm.ac.uk/24,2687,92015,34613,2485541594241,50470,402
http://www.eastleigh.ac.uk/32,6884,67510,75113,078443438291,57717,232
http://www.rwcmd.ac.uk/34,7355,3749,97412,9975442523811,96427,215
http://www.stanmore.ac.uk/27,5731,64913,16912,921454739382,1928,341
http://www.sparsholt.ac.uk/19,6637,07919,71112,592483647356,47323,741
http://www.worc.ac.uk/24,32011,10815,30712,498483747474,058610,803
http://www.westsuffolkcollege.ac.uk/26,0634,91114,08612,2114239363213,58529,225
http://www.nwhc.ac.uk/28,6673,54412,55012,1254736443311,57440,274
http://www.nescot.ac.uk/23,0166,61916,34311,816474047347,49946,744
http://www.amersham.ac.uk/38,0303,3088,92911,572463543313,7345,105
http://www.colegsirgar.ac.uk/28,9192,65512,42611,2534737453427,68232,151
http://www.bishopg.ac.uk/20,0126,25119,29711,002504251408,17124,827
https://www.cwa.ac.uk/15,7105,78025,79410,9112238203224671,626
http://www.bso.ac.uk/43,1851,7997,70310,652513952369,48136,656
http://www.marjon.ac.uk/16,84311,17423,73810,64450425441131,310153,560
http://www.man.ac.uk/22,02313,98917,22410,1084242484412,709485,943
http://www.grantham.ac.uk/48,7942,4026,6379,926433340291,4354,940
http://www.harper-adams.ac.uk/13,29010,21031,2819,4235544544416,6671,120,985
http://www.wigan-leigh.ac.uk/28,4365,65312,6759,063423243331,11920,992
http://www.dumgal.ac.uk/54,8691,0985,7207,528403137272,1765,911
http://www.howcollege.ac.uk/44,5383,9317,4187,1785542423314,40320,717
http://www.nuigalway.ie/34,32314,68710,1276,729605063501,165,8739,676,717
https://www.westkent.ac.uk/34,1941,98510,1716,449463936315712,630
http://www.hartlepoolfe.ac.uk/35,2132,1229,8116,218433334242,7362,995
http://www.nocn.org.uk/39,6003,6428,5315,95647444243100,294158,497
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