How To Optimise A Website Structure with Internal Links


How To Implement Internal Linking Traditionally, one of the most important things you could do on a website to highlight your important content, was link to important pages often, especially from important pages. This was always important from a CRAWLING and RANKING point of view – and while I still essentially use this ideology, things have changed […]

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How To Submit A Site To Search Engines Like Google, Bing & Yahoo


Why Should I Submit My Website to Google, Yahoo And Bing? Getting listed in Google and the other popular search engines is one of the most effective ways of directing free (or more accurately unpaid), targeted traffic to your website. Organic traffic is still the most valuable traffic in the world, in 2017, with search engines […]

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Google SEO Test – Does Google Prefer Valid HTML & CSS?


What does Website Accessibility have to do with SEO? Valid code is a sign of a web developer who has a passion for web accessibility, usability and good design – with an attention to detail, and a pride in their work. A site built to standards is often easier to access using many devices. The […]

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Shaun Anderson


I am Head of SEO at MBSA Marketing LTD and owner of the domain www.hobo-web.co.uk. I am a search engine optimisation consultant. I practice and learn daily about SEO, user experience, conversion optimisation, web accessibility and link building. I have worked on hundreds of websites and online marketing campaigns over the last 15 years, in many industries. I started […]

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