How To Get To Number 1 On Google Without Breaking The Rules


Replacing something that’s genuine, aged and valuable with something similar but ultimately a poor copy of what is already available is not without its perils. SEO (search engine optimisation) was, and still can be, a bit like this and if you try to force Google’s hand where it is ranking sites organically, based on ‘merit’, […]

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Inverclyde MP David Cairns On Twitter


Politician & MP for Inverclyde David Cairns recently visited the Hobo offices for a few hours, and during that time I pointed out to him something called Twitter. Since then, I see him in my stream clearly engaging with folks via his Twitter account, so I asked him a few questions about Social Media’s impact […]

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How Much Does A Website Cost?


How Much Does A Website Cost? The 64,000 dollar website design and development question. How much does it cost to make a website in the UK today? I get asked this everyday, and the answer is it differs, depending on your requirements. We can create websites from as little as £250 and the most expensive website we create retails at […]

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What I’ve Learned About Corporate Blogging


I get asked what’s a blog and how to blog all the time, as if I know. I have been blogging since 2006 after Andy Beard’s blog influenced me to stop spamming them and make one. I thought it would be cool if in some way, one day, I could have a blog like my SEO […]

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What Is The IDEAL Keyword Density Percentage To Improve Rankings?


We recently interviewed the world’s top seo to destroy an age old myth of SEO – Keyword Density.

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Anchor Text Best Practices For Google & Recent Observations


Beginners. What is anchor text? Definition: Words, typically underlined on a web page that form a clickable link to another web page. Normally the cursor will change to a finger pointing if you hover over such a link. HTML code example: <a href=”https://www.hobo-web.co.uk/”>This is anchor text!</a> Use Descriptive Anchor Text – Don’t Use ‘Click Here’ […]

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A Website Design & Development Project Checklist


Here’s 10 examples, off the top of my head, of conversations i have actually had when I have had to postpone a website launch and the client has asked why?….. My answers: The changes you sent to the design brief on Wednesday The 150 images you sent to us yesterday to be included on the […]

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How To Change Domain Names & Keep Rankings in Google With 301 Redirects


Why Should I care About Redirects When I Move Domain? If you fail to implement proper redirects when migrating a website from one domain to another you will instantly lose any traffic to your website you currently enjoy, with new visitors often greeted by the dreaded 404 page. If that’s not reason enough, failing to […]

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Atlantis Google Earth Coordinates


Did Google find Atlantis? It’s being reported around the web today that Google Earth has found Atlantis :) Here’s the co-ordinates to find Atlantis with Google Earth; coordinates: 31 15’15.53N, 24 15’30.53W (600 miles west of Morocco, deep in the Atlantic Ocean) The man from the sun says yes but the man from Google says […]

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How To Get Started In Social Media


I asked my friend Shana to offer some advice to beginners on how to get started in Social media. I print out below what she gave me: 4 Steps to a Successful Start in Social Media The difference between the web of a few years ago and the web today is Social Media. Social Media […]

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