Only add unique hand-written content to your web pages. Don’t add content to your pages that is found verbatim on other pages on the web. Do not ‘spin’ text on pages on your site. Don’t create thin-pages with little value add to users. Implement the rel=”canonical” link element on all pages.
A review and walkthrough of a new website crawler tool that helps you manage your seo efforts.
For students of SEO, a collection of my notes on potential Google ranking factors and quality rating signals.
Is Google censoring autocomplete suggestions for Hillary Clinton?
I’ve focused on surfacing the top advertising agency sites in the world, based on search engine marketing and social media signals – the top ad agencies in the world based on SEO performance.
Many new into SEO today think old school seo was spam. Today’s narrative encourages them to think like that. I do miss that old style seo which – of course – was a lot simpler to deploy. I miss the cavalier approach to seo, and the quick results to be had from it. There was fun to … Read more
Hobo got talked about on the front page of Reddit yesterday. Which was nice. I try to answer some questions in this post.
Find out about Google PageRank.
Beyond the Limits: A Modern Guide to Exporting Large Datasets from GA4 & Search Console
Disclaimer: This is research, not legal advice. Seek professional legal advice if unsure about your own situation. The digital privacy landscape has undergone a profound transformation since the original article’s context of 2011-2012, so I thought it was worth updating. Key developments include the full enforcement of the General Data Protection Regulation (GDPR) across the … Read more
QUOTE:”I want to put a ding in the universe.” Steve Jobs, 1981; Source – New York Times, 2011 What Does Ding mean?: QUOTE “Make a ringing sound” OR “(North American English) to cause slight damage” Oxford English Dictionary, 2020
You’ll need: To follow Google Webmaster SEO Quality Guidelines. A website reputation for publishing original, useful and relevant content. A satisfying user-friendly page experience for visitors from search. A fast, responsive, easy-to-edit mobile-friendly website. A sensible user-friendly website architecture. High-quality prominent natural links from other websites.
Politician & MP for Inverclyde, David Cairns (RIP), recently visited the Hobo offices for a few hours, and during that time I pointed out to him something called Twitter.
How do you run a blog to get the most SEO benefit? I explore the basics of it in this blogging guide for beginners.
As seen in Smashing Magazine! A free web design an development project plan and checklist for designers and clients.
Did Google find Atlantis? It’s being reported around the web today that Google Earth has found Atlantis :) Here’s the co-ordinates to find Atlantis with Google Earth; coordinates: 31 15’15.53N, 24 15’30.53W (600 miles west of Morocco, deep in the Atlantic Ocean) The man from the sun says yes but the man from Google says … Read more
1. Figure Out What You Want To Get Out Of Social Media. 2. Create Your Profiles. 3. Learn The Community Rules. 4. Become An Active Part Of That Community. Enjoy It.
A robots.txt file is a file on your webserver used to control bots like Googlebot, Google’s web crawler. You can use it to block Google and Bing from crawling parts of your site.
If you are serious about organic search engine optimisation, forget about using, or optimising frames and read up on the latest guidelines for SEO.
For over two decades, I’ve seen web standards come and go. One that often resurfaces is the topic of ‘access keys’ – keyboard shortcuts for website navigation. Back in the early 2000s, this seemed like a promising feature, and even the UK Government created a standard for it. However, the web has evolved, and our … Read more
This guide reframes web accessibility as a core pillar of strategic, high-quality web development, driven by a self-reinforcing tripartite imperative: legal compliance, commercial advantage, and ethical design.
No. While Google recommends we use W3C validation, Google doesn’t rank valid html and css pages above invalid pages. If Google can crawl and render a page Google will rank the page appropriately based on how relevant it is to the query. Invalid HTML can on the other hand can cause search engines problems.