{"id":47650,"date":"2017-10-16T16:01:43","date_gmt":"2017-10-16T16:01:43","guid":{"rendered":"https:\/\/searchengineland.com\/?p=284073"},"modified":"2017-10-16T16:01:43","modified_gmt":"2017-10-16T16:01:43","slug":"how-machine-learning-levels-the-serp-playing-field","status":"publish","type":"post","link":"https:\/\/www.hobo-web.co.uk\/news\/?p=47650","title":{"rendered":"How machine learning levels the SERP playing field"},"content":{"rendered":"<p>Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. <\/p>\n<p>The post How machine learning levels the SERP playing field appeared first on Search Engine Land.<\/p>\n<p>Please visit Search Engine Land for the full article.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.searchengineland.com\/~ff\/searchengineland?a=G42k3l3dSkk:wpTwi_5-xzg:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/searchengineland?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.searchengineland.com\/~ff\/searchengineland?a=G42k3l3dSkk:wpTwi_5-xzg:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/searchengineland?i=G42k3l3dSkk:wpTwi_5-xzg:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.searchengineland.com\/~ff\/searchengineland?a=G42k3l3dSkk:wpTwi_5-xzg:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/searchengineland?i=G42k3l3dSkk:wpTwi_5-xzg:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.searchengineland.com\/~ff\/searchengineland?a=G42k3l3dSkk:wpTwi_5-xzg:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/searchengineland?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.searchengineland.com\/~ff\/searchengineland?a=G42k3l3dSkk:wpTwi_5-xzg:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/searchengineland?i=G42k3l3dSkk:wpTwi_5-xzg:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.searchengineland.com\/~ff\/searchengineland?a=G42k3l3dSkk:wpTwi_5-xzg:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/searchengineland?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.searchengineland.com\/~ff\/searchengineland?a=G42k3l3dSkk:wpTwi_5-xzg:V-t1I-SPZMU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/searchengineland?d=V-t1I-SPZMU\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/searchengineland\/~4\/G42k3l3dSkk\" height=\"1\" width=\"1\" alt=\"\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. <\/p>\n<p>The post How machine learning levels the SERP playing field appeared first on Search Engine Land.<\/p>\n<p>Please &#8230;<\/p>\n","protected":false},"author":1559,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2166,877,2459,1056,5893,4867,857,74,7,1],"tags":[],"class_list":["post-47650","post","type-post","status-publish","format-standard","hentry","category-all-things-seo-column","category-channel-seo","category-google-hummingbird","category-google-conversational-search","category-google-featured-snippets-direct-answers","category-google-rankbrain","category-google-rich-snippets","category-google-seo","category-search-engine-land","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How machine learning levels the SERP playing field - SEO News<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristopher Jones\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hobo-web.co.uk\/news\/?p=47650\",\"url\":\"https:\/\/www.hobo-web.co.uk\/news\/?p=47650\",\"name\":\"How machine learning levels the SERP playing field - SEO News\",\"isPartOf\":{\"@id\":\"https:\/\/www.hobo-web.co.uk\/news\/#website\"},\"datePublished\":\"2017-10-16T16:01:43+00:00\",\"dateModified\":\"2017-10-16T16:01:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.hobo-web.co.uk\/news\/#\/schema\/person\/51541de473d7b7dc132028d9c12eff31\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hobo-web.co.uk\/news\/?p=47650\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hobo-web.co.uk\/news\/#website\",\"url\":\"https:\/\/www.hobo-web.co.uk\/news\/\",\"name\":\"SEO News\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hobo-web.co.uk\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hobo-web.co.uk\/news\/#\/schema\/person\/51541de473d7b7dc132028d9c12eff31\",\"name\":\"Kristopher Jones\",\"sameAs\":[\"http:\/\/searchengineland.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How machine learning levels the SERP playing field - SEO News","robots":{"index":"noindex","follow":"follow"},"twitter_misc":{"Written by":"Kristopher Jones"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hobo-web.co.uk\/news\/?p=47650","url":"https:\/\/www.hobo-web.co.uk\/news\/?p=47650","name":"How machine learning levels the SERP playing field - SEO News","isPartOf":{"@id":"https:\/\/www.hobo-web.co.uk\/news\/#website"},"datePublished":"2017-10-16T16:01:43+00:00","dateModified":"2017-10-16T16:01:43+00:00","author":{"@id":"https:\/\/www.hobo-web.co.uk\/news\/#\/schema\/person\/51541de473d7b7dc132028d9c12eff31"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hobo-web.co.uk\/news\/?p=47650"]}]},{"@type":"WebSite","@id":"https:\/\/www.hobo-web.co.uk\/news\/#website","url":"https:\/\/www.hobo-web.co.uk\/news\/","name":"SEO News","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hobo-web.co.uk\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.hobo-web.co.uk\/news\/#\/schema\/person\/51541de473d7b7dc132028d9c12eff31","name":"Kristopher Jones","sameAs":["http:\/\/searchengineland.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/47650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/1559"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47650"}],"version-history":[{"count":1,"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/47650\/revisions"}],"predecessor-version":[{"id":47659,"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/47650\/revisions\/47659"}],"wp:attachment":[{"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hobo-web.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}