If some one wants to list your site on their links pages, consider how much value these links really are. If there are lots (100+) of links on there – any benefit to your site could be microscopic (EDIT 2013 – and potentially damaging to your rankings if the site in question is of a very low quality). Certainly – do not buy any of these type of links.
When you have a choice of where a link is going, don’t just take a link from “useful links” pages, unless the ‘useful links’ page is a on a reputable site with a lot of back-links itself.
The more relevant the page is to your business, the better.
There are some indications the ‘useful links’ pages is a ‘decent’ link:
- Check if the links page is indexed by Google at all utilising the info operator - info:www.hobo-web.co.uk
- Consider how authoritative the site in question is – is it an important site within your industry or known as a reputable source throughout the world? (If it is, get a link if you can!)
- Check the Google Toolbar Pagerank of the actual page the link is going to feature on – not just the PR of the home page. Note that Pagerank, or what we see of it, is not a 100% positive proof of the reputation of a website.
- Check how many backlinks point to the links page from within the actual site, and if it has any external backlinks using the
Yahoo site operator. (see list of the best seo tools)
Some links pages might be useful if it’s on a very authoritative site, but a lot of link pages go the way of the Dodo within time.
Avoid getting a link on these type of links pages if at all possible. Ask for your link to appear on a more reputable page, especially if the links pages is low quality.