For beginners running an ecommerce shop, with product pages can compete on price, this is one of the easiest tweaks you can make to your site to increase click through rates from search engines.
I find that having a price (or a SAVING) in your page titles (if it’s a good price compared to the competition) attracts clicks even from way down the rankings – WAY down.
I’m often surprised (!) when I look at stats and see the product was featured on page 3 in Google and still got a click. The only thing that makes it stand out from the competition? Price in the page title. Hey, they’ve checked the competition already and can see at a glance you’re cheaper.
It’s a simple tweak that can reap big gains.
Edit – Terry Van Horne of http://www.internationalwebsitebuilders.com/ makes a very good point in the comments below:
Ecommerce players need to realize that in this day and age users are often using SEÃ¢â‚¬â„¢s for price discovery.