What makes a page spam?:
- Hidden text or links – may be exposed by selecting all page text and scrolling to the bottom (all text is highlighted), disabling CSS/Javascript, or viewing source code
- Sneaky redirects – redirecting through several URLs, rotating destination domains cloaking with JavaScript redirects and 100% frame
- Keyword stuffing – no percentage or keyword density given; this is up to the rater
- PPC ads that only serve to make money, not help users
- Copied/scraped content and PPC ads
- Feeds with PPC ads
- Doorway pages – multiple landing pages that all direct user to the same destination
- Templates and other computer-generated pages mass-produced, marked by copied content and/or slight keyword variations
- Copied message boards with no other page content
- Fake search pages with PPC ads
- Fake blogs with PPC ads, identified by copied/scraped or nonsensical spun content
- Thin affiliate sites that only exist to make money, identified by checkout on a different domain, image properties showing origination at another URL, lack of original content, different WhoIs registrants of the two domains in question
- Pure PPC pages with little to no content
- Parked domains
More at Search Engine Watch




Interesting but strange. Wondering why you didn’t just write a short sentence with the link to Search Engine Watch – then you could have avoided reproducing the list?
THis post was supposed to be ironic mate lol
Totally lost on me. I thought, ‘Hell – he’s talking about valueless pages and he’s produced one – that’s not like Shaun at all – he must be having a busy day with Christmas looming – ah well, better tell him.’ :-)
Yes – expect more affiliate posts lol – @65 shopping days to xmas – gulp!!
Redirections are as seen as spam as well.
can you please explain :- Thin affiliate sites that only exist to make money, identified by checkout on a different domain, image properties showing origination at another URL, lack of original content, different WhoIs registrants of the two domains in question
While reading your post some confusion raised in my mind, you have mentioned about hidden links/texts, then please clarify that when you link an image with a link – then what is this? is it not a hidden link?
Shaun is this a quote from the Raters’s handbook? BTW I meant to email my thanks for the link to the link to the Google search which lead me to a copy that had been cheekily uploaded to…Google Docs! :-) Alex
Thank you for providing lots of information in limited content. Let me know whether Java Scripted tabs with content can make a page spam or not….
I would hope by now that the only people doing this (or paying someone to do it for them) know they are playing in then “dark side.”
Once the comments started coming in, it’s no longer spam, since there is now original content. A few more comments and this page will be more than 50% original. :)
Though I doubt a human reviewer would read the comments to decide whether a page is spammy or not. Or do Google’s guidelines ask them to take comments into account? ;)