The industry seem to have turned their attention to TopSeos - “identified as an independent authority on vendors” (by themselves apparently) and it makes for a good read.
It seems the legitimate SEO community, for the most part, finds what TOPSEOs does to be distasteful at best, a shakedown service at worst. Alan Bleiweiss
Apparently this organisation produce rankings and award badges for best seo companies in various countries (including the UK) … except folk are of the opinion you might have to pay TOPSEOS.com thousands of pounds to be considered for these industry awards.
UPDATE – I asked for Hobo to be removed from the directory, and asked the “best uk seo company in the UK” (according to themselves) to stop bidding on our brand name with this nonsense. Generally speaking, I’m happy with that, now, both have complied with our requests.
As of 2010-03-31, there are 3,247 search engine optimization companies listed. Of those 3,247 SEO companies, 170 are listed in the Best Search Engine Optimization Companies category. @pageoneresults
My experience is we were ranked the 4th best seo company in the UK a few years ago, about a year just after we launched Hobo, (just above Andrew’s team the week that they sold for £60 million or something like that lol).
Actually this is the exact email I sent to Michael when I was informed we were ranked in 2007.
“Title – 4th best seo company in the uk lol
(Note the above link is now redirected – there’s no archive on the site but there is a record in the Web Archive). Actually in November 2007 we were 3rd it seems – shows how much attention I was paying.
I’m not sure if I actually submitted my seo company to be ranked or at least included in what looked like a large on-topic directory for seo companies. I honestly can’t remember. Anyway for 3 months we ranked, unpaid. Even appeared in a magazine. Then we disappeared. (UPDATE – No, I just found out it was my MD the amateur – lucky I keep him on accounting detail these days :p !)
I KNOW FOR 100% they hadn’t contacted any of my clients at any time and nothing had changed in that 3 months since we had been ranked so I didn’t think it was anything worth “supporting” or anything much worth promoting – that’s the only word I can remember from the communication I had with them - other than a nice bit of linkbait (if pointless and potentially misleading from where I was standing). (EDIT – i had some sort of telephone communication with them when i (**think**) I enquired about updating my inaccurate profile to see if it improved my ranking (as if!) or encouraged them to contact my current clients – which also did not happen).
So I forgot about them.
Well I would have, if I didn’t see TONS of online press releases out at the start of every month from SEO companies who claim to be the best seo companies in the UK, as voted by a company who themselves herald they have been “identified as an independent authority on vendors“.
It seems a nice merry go around if claims are to be believed. You pay. They award and then you promote the fact you’re a top seo company to customers who are looking for the best seo company. Everybody wins – even the unsuspecting customer if the seo company they get is any good lol :)
Here’s what one company won in the last 3 months:
- #1 – Best Search Engine Optimization Company (Canada), April 2010.
- #1 – Best Search Engine Optimization Company, April 2010.
- #1 – Best Reputation Management Company, April 2010.
- #2 – Best Search Engine Optimization Company (Australia), April 2010.
- #3 – Best Link Building Company, April 2010.
- #4 – Best Social Media Optimization Company, April 2010.
- #5 – Best Pay Per Click Management Company, April 2010.
- #1 – Best Search Engine Optimization Company, March 2010.
- #1 – Best Reputation Management Company, March 2010.
- #1 – Best Search Engine Optimization Company (Canada), March 2010.
- #2 – Best Search Engine Optimization Company (Australia), March 2010.
- #3 – Best Social Media Optimization Company, March 2010.
- #3 – Best Link Building Company, March 2010.
- #5 – Best Pay Per Click Management Company, March 2010.
- #1 – Best Search Engine Optimization Company (Canada), February 2010.
- #1 – Best Reputation Management Company, February 2010.
- #1 – Best Search Engine Optimization Company, February 2010.
- #2 – Best Search Engine Optimization Company (Australia), February 2010.
- #3 – Best Link Building Company, February 2010.
- #3 – Best Social Media Optimization Company, February 2010.
- #5 – Best Pay Per Click Management Company, February 2010.
If carlsberg made seo companies lol – the company above “enjoys a solid reputation in the online marketing services industry” according to themselves in an article, backed up with awards from an organisation who is “identified as an independent authority on vendors” according to THEMselves.
It’s amazing to think a SEO company THAT GOOD would stop to think about looking after your little company…. perhaps they can come out and detail their evaluation process and bring an end to the apparent speculation that it’s not legit.
I think it would be nice if TopSeos stated which SEO companies WERE ACTUALLY EVALUATED FOR RANKING AWARDS each month and listed those that are NOT EVALUATED for the awards – like Hobo – for whatever reasons. My opinion (this whole article is purely opinion) is that’s not going to happen though, is it.
My opinion – I don’t think the seo community needs any body to govern it, if the seo community governs itself. I don’t think these awards are of as much value to customers looking for a seo company as they are to the marketing department of a seo company who is awarded them. I think most awards and badges out there on the net are either fun linkbait, bollocks or plain inaccurate and often misleading. Some are a total scam.
If you are looking for a seo company, I hope you are lucky. It’s a minefield at the best of times. At the moment, we are VERY CAREFUL with the projects we take on to make sure they suit what we are good at and we deliver for our PAYING clients. Chances are, we won’t take you on as a new client if you are thinking of hiring a seo at the moment especially if you have not been referred to us by a current customer – we’ve said NO to the biggest of the biggest international companies because they didn’t fit our small agency.
If you are a small business you might want to check out our free seo guide to get an idea of just what’s involved.
We’ve never asked anybody for work, or sent out a spam email, or paid for leads or used CPC to get leads in 4 years and we won’t ever (we don’t have a sales team) and I bet there are a good few companies out there in the exact same position you won’t ever hear about EXCEPT from folk you know.
We’ve learned over the last 4 years you can’t win all the rankings, you can’t be the best at every aspect of internet marketing and your better sticking to the type of projects the team enjoy and have experience in and so get better at them. Our business model is in total transition at the moment as we move more and more into affiliates and pay-per-performance with long term clients we already have a good relationship with because if you do SEO you know it’s a long term commitment to get good rankings.
What do you think? Do you trust Topseos? Their apparent lack of transparency is really getting the SEO community heated up… is there a reason they are not transparent?
- Best Website Design Company Press Release Spam
- Drum’s Press Release Spam
- TopSEOS Review
- TopSEOS Best In Search
- Best SEO Company in the UK