Anchor Text Best Practices For Google & Recent Observations



Beginners. What is anchor text? Definition: Words, typically underlined on a web page that form a clickable link to another web page. Normally the cursor will change to a finger pointing if you hover over such a link. HTML code example: <a href=”http://www.hobo-web.co.uk/”>This is anchor text!</a> Use Descriptive Anchor Text – Don’t Use ‘Click Here’ […]

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Keywords In Bold Or Italic – Better For Google SEO?



As I mentioned in the ALT Tag seo tip, some seo proclaim putting your keywords in bold or putting your keywords in italics is a benefit in terms of search engine optimizing a page – as if they are working their way through a check list. It’s impossible to test this, and I think these […]

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Google SEO: How Many Words & Keywords?



I get asked this all the time – how much text do you put on a page to rank for a certain keyword? Well, as in so much of SEO theory and strategy, there is no optimal amount of text per page. Instead of thinking about the quantity of the text, you should think more […]

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SEO, Google, Word Sense Disambiguation And Relevancy



Tim Nash wrote a nice post about just how most (if not all) search engines can’t tell the difference between (for instance) Apple, Apple and Apple. Of course, Google will try and use assistive techniques such as looking at other words on the page, or in text links pointing to the page, that might help […]

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