Observation on Traffic Declines and Ranking Fluctuations in Google SERPS



When can your site be 100% RELEVANT and 100% NOT RELEVANT? When Google flicks a switch…. that’s when.

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How To Put Your Company Logo On Google SERPS



You can now put your company logo on search results using simple code, placed on the home page of your website: Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as […]

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How To Add Google Authorship Markup To Page



Google is piloting the display of author information in search results to help users discover great content. Google. We’ve implemented Google Authorship Markup on the Hobo blog so my profile pic appears in Google search snippets. This does help draw attention to your search listing in Google, and may increase click-through rate for your listing. Google Authorship […]

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What Are Rich Snippets for Google? (Infographic)



What Are Rich Snippets for Google? Rich Snippets in Google enhance your search listing in Google search engine results pages. You can include reviews of your products or services, for instance. They help draw attention to your listing in serps. The following infographic is a good review of some of the enhancements you may be […]

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What Makes A Page Spam?



What makes a page spam?: Hidden text or links – may be exposed by selecting all page text and scrolling to the bottom (all text is highlighted), disabling CSS/Javascript, or viewing source code Sneaky redirects – redirecting through several URLs, rotating destination domains cloaking with JavaScript redirects and 100% frame Keyword stuffing – no percentage or keyword […]

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First Link Priority? Do Multiple Links From 1 Page to Another Page Count?



Hi Matt. If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? Also can you tell us if links from A to A count? STOP PRESS – All-round nice guy and official representative for Google published a a video recently telling […]

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How Many Words In ALT Text For Google



Google SEO: Image Alt Tags Best Practices Text in Alt tags are ‘counted’ by Google (and Bing) on a page level, but I would be careful over-doing them. I’ve seen a lot of websites penalised for overdoing tactics on invisible elements on a page. Don’t do it. ALT tags are very important and I think a very rewarding area to […]

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Google Ignores Link Title Attributes, Acronym & ABBR Tags?



Recently I discussed a few observations about how Google treats certain elements of a page – a meta description test and keyword in the uri test. The test page itself has a few other points of interest: Does Google Count The Acronym Tag? As usual, I look at what I rank for, in this case […]

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Anchor Text Best Practices For Google & Recent Observations



Beginners. What is anchor text? Definition: Words, typically underlined on a web page that form a clickable link to another web page. Normally the cursor will change to a finger pointing if you hover over such a link. HTML code example: <a href=”http://www.hobo-web.co.uk/”>This is anchor text!</a> Use Descriptive Anchor Text – Don’t Use ‘Click Here’ […]

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Keywords In Bold Or Italic – Better For Google SEO?



As I mentioned in the ALT Tag seo tip, some seo proclaim putting your keywords in bold or putting your keywords in italics is a benefit in terms of search engine optimizing a page – as if they are working their way through a check list. It’s impossible to test this, and I think these […]

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