Bing SEO

Bing is the no2 search engine driving traffic to websites in 2011. Bing powers Yahoo in a lot of countries now, and while Bing may only drive 5-10% the volume of traffic that Google does, owning a top spot on Bing can be lucrative and generate a little traffic. These articles discuss Bing SEO – not that Bing is THAT different a beast from Google……

Friday Fun – A REAL Bing SEO Tip

Shaun Anderson: in Bing SEO.

Apparently, Bing UK is very similar to Google UK when it comes to SEO, if this post from Bing is anything to go by.

Funny how they dont’ mention the obvious number 1 ranking tip for Bing…..

Screen Shot 2012-04-13 at 15.21.55

Yes…. you just buy an exact match domain and pump some links at it. :)

Rocket science.

I like Bing. And to be fair, it took Google long enough to (kind-of) sort this sort of low quality exact match stuff (Yahoo was HORRENDOUS at dealing with this)…..but an seo post about Bing seo is not complete without pointing out the blatantly obvious ‘seo’ that ranks – as above.

EDIT - actually the more I read that post on the Bing Blog the more I think it’s a bit bollocks – it would have been a good general seo post – a few years ago, maybe, but….keyword density? Really?

Bing SEO Compare Bing + Google Rankings

Shaun Anderson: in Bing SEO. (18 Comments)

With the merger of Yahoo & Bing as far as search results are concerned (Bing will provide Yahoo with it’s search results in futue), I think it’s time I took Bing SEO more seriously. Over the next few months I’m going to examine the differences and similarities of the two primary search engines, Google and Bing, with a focus on Bing SEO.

So it’s a farewell to ranking no1 on Yahoo with exactly the type of site Google hates…. and hello to Bing (the search engine owned by Microsoft).

  1. Compare Bing & Google Rankings - This tool is pretty cool for a start to check the differences between Google and Bing rankings – http://www.bing-vs-google.com/
  2. I joined the Bing community too – http://www.bing.com/community/

NB – In the US, the change has already happened, and Bing provides Yahoo with results. The switchover has not yet happened in the UK to my knowledge.

*I will share my thoughts in the next few months…..

Bing SEO: Link Building

Shaun Anderson: in Bing SEO.

Here’s a post on link building and seo for “smart webmasters” on the Bing search blog (part of Bing SEO on Hobo).

  • You contact webmasters of other, related websites and let them know your site exists.
  • If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building.
  • Relevance is important to end users… We see the content they possess and the content you possess. If there is a clear disconnect, the value of that inbound link is significantly diminished, if not completely disregarded.
  • If relevance is important, the most highly regarded, relevant sites are best of all. Sites that possess great content, that have a history in their space, that have earned tons of relevant, inbound links – basically, the sites who are authorities in their field – are considered authoritative sites.
  • When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction. If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.

Interesting and it gives an insight into linkbuilding and penalties for manipulation – we know the same sort of thing is happening at Google too.

Bing’s policy on link building

Bing’s position on link building is straightforward – we are less concerned about the link building techniques used than we are about the intentions behind the effort. That said, techniques used are often quite revealing of intent.

I saw this post at http://www.seroundtable.com/archives/021217.html and WebmasterWorld are currently discussing it. Thought it worth a copy and a share…..