Did you know that linking to us will help your rankings lol? Yeah right. But getting links from other sites will help YOUR rankings – no arguement there.
First, there’s probably no PERFECT link request email. :) but here’s how I do it (for the Hobo site, every so often).
- I don’t send that many out – just a few a month.
- I keep the email short and to the point
- I use a title like “Organisation Website Name” Website
- I never automate them – each one is crafted personally and (much like the blog) in a laid back manner.
- I CORRECTLY IDENTIFY the exact PAGE I want a link on (after identifying it’s a good page (and yes, Pagerank comes into it regardless of what others say but I also look to see if that page ranks high, gets traffic and is itself internally (at least) well linked to.
- It’s never JUST a links page with no content I want my link on, and it’s never on their home page.
- I also correctly IDENTIFY if they have a habit of linking out to relevant articles.
- I NEVER ask them to link to my home page.
- I always provide them with the URL I desire them to link to
- I ALWAYS have a piece of content that’s of value and WORTH linking to – after all, I wouldn’t link to pap.
- I NEVER specify anchor text that should be used.
- I NEVER even mention reciprocal links
- I only contact them once
Most importantly – I am honest about why I want a link. I don’t tell them it will help them, I tell them (usually) it’s more up to date information than they currently link to and it will help us and might be useful to their readers. And it is. I don’t tell them it will help their rankings, or that I was “browsing the web and came accross their site”.
I’m not exactly sure what above is the ‘killer’, but this method works more often than not.
Lastly, if I spot something amiss on their site, I’ll point it out in a friendly manner, and tell them to contact me if they need any assistance in the subject of what I do – SEO.
Not exactly rocket science is it.
Edit – This post was set to publish today – but I noticed Julie Joyce had a good recent article on the subject of link request emails too. For me, link requests are from dead, you just need to be relevent, linkworthy, polite and honest!