Track Changes To Google Webmaster Guidelines



A simple tool to keep track of changes to the top 50 Google Webmaster Guidelines pages and with links to each page and a cache of the page as it appeared recently.

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How To Add Google Authorship Markup To Page



Google is piloting the display of author information in search results to help users discover great content. Google. We’ve implemented Google Authorship Markup on the Hobo blog so my profile pic appears in Google search snippets. This does help draw attention to your search listing in Google, and may increase click-through rate for your listing. Google Authorship […]

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What Are Rich Snippets for Google? (Infographic)



What Are Rich Snippets for Google? Rich Snippets in Google enhance your search listing in Google search engine results pages. You can include reviews of your products or services, for instance. They help draw attention to your listing in serps. The following infographic is a good review of some of the enhancements you may be […]

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What Not To Do In Search Engine Optimisation



Search Engine Optimisation – What Not To Do – A collection of my notes on breaking Google’s rules…. and what happens. PLEASE NOTE I AM CURRENTLY UPDATING THIS PAGE (Feb 2014) So Google has now released a search engine optimisation starter guide for webmasters, which they use internally: Although this guide won’t tell you any […]

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Do I Need A Google XML Sitemap For My Website?



What is a xml sitemap and do I need one to ‘seo’ my site for Google? (The XML Sitemap protocol) has wide adoption, including support from Google, Yahoo!, and Microsoft No. You do not need a XML Sitemap to optimise a site for Google, again, if you have a sensible navigation system. A XML Sitemap […]

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