Track Changes To Google Webmaster Guidelines



A simple tool to keep track of changes to the top 50 Google Webmaster Guidelines pages and with links to each page and a cache of the page as it appeared recently.

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How To Add Google Authorship Markup To Page



Google is piloting the display of author information in search results to help users discover great content. Google. We’ve implemented Google Authorship Markup on the Hobo blog so my profile pic appears in Google search snippets. This does help draw attention to your search listing in Google, and may increase click-through rate for your listing. Google Authorship […]

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What Are Rich Snippets for Google? (Infographic)



What Are Rich Snippets for Google? Rich Snippets in Google enhance your search listing in Google search engine results pages. You can include reviews of your products or services, for instance. They help draw attention to your listing in serps. The following infographic is a good review of some of the enhancements you may be […]

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What Not To Do In Search Engine Optimisation



Search Engine Optimisation – What Not To Do – A collection of my notes on breaking Google’s rules…. and what happens. PLEASE NOTE I AM CURRENTLY UPDATING THIS PAGE (Feb 2014) So Google has now released a search engine optimisation starter guide for webmasters, which they use internally: Although this guide won’t tell you any […]

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Do I Need A Google XML Sitemap For My Website?



What is a xml sitemap and do I need one to ‘seo’ my site for Google? (The XML Sitemap protocol) has wide adoption, including support from Google, Yahoo!, and Microsoft No. You do not need a XML Sitemap to optimise a site for Google, again, if you have a sensible navigation system. A XML Sitemap […]

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Which Is Better For Google? PHP, HTML or ASP?



Google hates everything Microsoft does so avoid ASP lol :) Google doesn’t care. As long as it renders as a browser compatitible document, it appears Google can read it these days. I prefer php these days even with flat documents as it is easir to add server side code to that document if I want […]

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Keywords In Bold Or Italic – Better For Google SEO?



As I mentioned in the ALT Tag seo tip, some seo proclaim putting your keywords in bold or putting your keywords in italics is a benefit in terms of search engine optimizing a page – as if they are working their way through a check list. It’s impossible to test this, and I think these […]

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SEO Friendly URLs Test Results



SEO Friendly URLS (or search engine friendly urls/clean urls) are just that – clean – easy to read, simple. You do not need clean urls in a site architecture for Google to spider a site successfully (Update 23/9/08 – apparently confirmed by Google), but they can be beneficial, and I do use clean urls as […]

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Google SEO: Redirect Non WWW To WWW



I can’t even say this word properly – Canonicalization. Does your site have canonicalization problems? Redirect www and the non-vww version of your domain Simply put, http://www.hobo-web.co.uk/ can be treated by Google as a different url than http://hobo-web.co.uk/ even though it’s the same page, and it can get even more complicated. It’s thought Pagerank and […]

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Google SEO: How Many Words & Keywords?



I get asked this all the time – how much text do you put on a page to rank for a certain keyword? Well, as in so much of SEO theory and strategy, there is no optimal amount of text per page. Instead of thinking about the quantity of the text, you should think more […]

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