Page Title Tag Best Practice for Google



Ranking in the UK Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here’s some notes I have been keeping…

Read More

Track Changes To Google Webmaster Guidelines



A simple tool to keep track of changes to the top 50 Google Webmaster Guidelines pages and with links to each page and a cache of the page as it appeared recently.

Read More

How To Add Google Authorship Markup To Page



Google is piloting the display of author information in search results to help users discover great content. Google. We’ve implemented Google Authorship Markup on the Hobo blog so my profile pic appears in Google search snippets. This does help draw attention to your search listing in Google, and may increase click-through rate for your listing. Google Authorship […]

Read More

What Are Rich Snippets for Google? (Infographic)



What Are Rich Snippets for Google? Rich Snippets in Google enhance your search listing in Google search engine results pages. You can include reviews of your products or services, for instance. They help draw attention to your listing in serps. The following infographic is a good review of some of the enhancements you may be […]

Read More

What Not To Do In Search Engine Optimisation



Don’t Flag Your Site With Poor Website Optimisation The aim of any ‘rank modification’ is not to flag your site as spammy to either the Google algorithms and/or the Google webspam team. I would recommend you forget about tricks like links in H1 tags etc or linking to the same page 3 times with different anchor text on one page. […]

Read More

Do I Need A Google XML Sitemap For My Website?



What is a xml sitemap and do I need one to ‘seo’ my site for Google? (The XML Sitemap protocol) has wide adoption, including support from Google, Yahoo!, and Microsoft No. You do not need a XML Sitemap to optimise a site for Google, again, if you have a sensible navigation system. A XML Sitemap […]

Read More

Which Is Better For Google? PHP, HTML or ASP?



Google hates everything Microsoft does so avoid ASP lol :) Google doesn’t care. As long as it renders as a browser compatitible document, it appears Google can read it these days. I prefer php these days even with flat documents as it is easir to add server side code to that document if I want […]

Read More

Keywords In Bold Or Italic – Better For Google SEO?



As I mentioned in the ALT Tag seo tip, some seo proclaim putting your keywords in bold or putting your keywords in italics is a benefit in terms of search engine optimizing a page – as if they are working their way through a check list. It’s impossible to test this, and I think these […]

Read More

SEO Friendly URLs Test Results



SEO Friendly URLS (or search engine friendly urls) are clean, relevant and easy to understand addresses of pages on your website – and the destination you see in the browser address bar on most modern browsers. Do you need them? No. You do not need clean urls in a site architecture for Google to spider a site successfully (23/9/08 […]

Read More

Google SEO: Redirect Non WWW To WWW



I can’t even say this word properly – Canonicalization. Does your site have canonicalization problems? Redirect www and the non-vww version of your domain Simply put, http://www.hobo-web.co.uk/ can be treated by Google as a different url than http://hobo-web.co.uk/ even though it’s the same page, and it can get even more complicated. It’s thought Pagerank and […]

Read More