SEO MythBuster Test #2 – The Title element
How many words will Google read of your title tag or Everything You ever Wanted To Know About The Title Element & SEO?
Why am I bothering to test this? Sometimes I ask myself that….but actually the title tag is perhaps one of the single most important elements you have under your control that could affect your ranking in Google, Yahoo and MSN. So my thinking is, the more knowledge I have about this “tag”, the better. I’m just choosing to share this bit of research with everybody.
First, lets start correctly. It’s not really a “tag” or worse a “meta-tag” – it’s an “element”, but that’s a bit like saying a URL is not a URL it is a URI, but I digress. Everybody calls it a tag. I would think by now most people who have ever done a bit of research into this element will know that Google displays the first 65 characters in search results pages (serps).
But some mistakingly believe that’s all Google takes into account when reading these elements and delivering serps. Now, while I know pretty much for certain that this is not the case, I wanted to test for myself (again) another possible “measurable factor” in seo for Google:
“How many keywords in the Title Element Will Google Read & Factor For SERPS”
So here’s the test. Again, remember, if you think I’ve screwed something up, or have an idea to make this test better, let me know by adding a comment or calling me an idiot on your blog. :)
- 1 Test Page
- 5 Word Sample Keywords
- Only mention of keyword is in title, not on the page
Here’s the test page if you want to examine it. I’m hoping it’s not too spammy for the search engines. If it is I have another, more long winded way to test this, but I am hoping this will suffice.
Ok. So I”ll be back in couple of days to finish this post once we have the results back (one benefit of a trusted PR 7 site – Google’s a friend who drops by often!). Remember to drop me a nice link if you get the results before me :)
- Mythbuster Test #1 – Did Google Prefer Valid HTML?
- Check the number of characters in a selection of text