Most seo tools are crap and a waste of your time. Even the new ones. Especially most of the PAID ones. There… I said it.
There’s a big trend in the seo community to sell tools to seo newbies, but these tools won’t help you rank better if you just aren’t willing to think creatively.
- Competitor Backlink tools – they can give you ideas where and how to get links but frankly, you don’t need the same links as your competitors, you just need, well, credible links from websites you could see linking to your site, or article and link directories
- Keyword density tools – keyword density is not something you should be focusing on at all if you are writing your articles after doing some basic keyword research
- Page relevance tools – whatever they might key off of, it’s probably not what Google is. It’s incredibly important to create a semantic and contextually relevant page but you just need a keyword tool (again, probably pretty innacurate at least when it comes to the numbers)
- Search engine webmaster tools – I use them for identifying if a search engine has any difficulty accessing particular content on a site, but that is about all
The tools I use are Majestic SEO (for historic link reports at the beginning of a project), SEM Rush for keyword research, Advanced Web Ranking for checking rankings on a few sites, Clicky for real time website stats, Google Analytics for quick traffic analysis. I also use a couple of different tools for spidering a site and checking syntax I will blog about later. Oh, and Google cache…. (thanks Sarah ;))
That’s about it. If there was a killer tool, I would probably be using it.
Of course, some seo folks entire jobs are analysing and auditing sites and they might disagree with me on this, but then my job is only to change rankings for clients in search engines – and after many years in this industry, I still prefer to use my brain and give my self time to analyse live search engine results pages.
Accessible, relevant content and links from trusted sites or brands (and low quality links still work you know) are what you need to get more visitors from Google. If every seo tool went out of business tomorrow, I wouldn’t care and you shouldn’t either. Analysis paralysis is pretty common, too, so watch out.
You can listen to me or not, but I wouldn’t spend too much time or too much money on seo tools – I’d learn how to blog, learn how to make a page relevant, think about why a REAL site SHOULD link to you, work out a way to get lower quality links without too much work and without buying links (which is against Google’s TOS) if you can.
What I am going to do after this post? I have a new client. I am going to contact 50 PR 6-8 websites and give them a time tested, win-win scenario if they link to the client site (and I don’t mean “hey linking to this site will improve YOUR ranks”). In fact Google uses this exact same promotional exercise.
While those links are helping the client site rank better, I might waste some time playing with some seo tools….. Of course, feel free to disagree with me in the comments I might even publish some and drop a link to your favourite seo tools lol :)