SEO TIPS I decided to write this post because it is clear some clients, no matter how clear you aim to be, think that buying a website from Hobo, because we are a search engine optimization company, means a lifetime supply of free traffic from Google. That’s not how it works. Especially for a small business website design package that only costs hundreds of pounds.
For small businesses, we provide a search engine friendly website design and development service, ranging from hundreds of pounds to a couple of thousand pounds. When we launch this site we ensure Google, Yahoo and MSN find the site and index it accordingly. We ensure this site is promoted to all the search engines before project end.
As we are a search engine optimization company, we ensure your site is built in a way Google can “read”, so all your pages, and new ones you create, are soon in Google search results. This is search engine friendly website design. We have never launched a site that doesn’t feature in Google.
Please note, a search engine friendly website design does not constitute a SEO Agreement between Hobo and any company. Our SEO clients in cases pay us tens of thousands of pounds on average to continually promote and tweak their site to generate leads from the new site and a seo agreement is 100% separate from any web development appointment. SEO is about competing in the search engines for keywords. This requires constant analysis over time.
If you are thinking of buying new site, or have purchased a small business website from Hobo, and you have not hired us to specifically search engine optimize and promote your site and content, please be in no doubt, we are not responsible for the levels of traffic to your site after we launch the site.
Search Engine Optimization is an ongoing process, requiring addition of new fresh content, constant modification of site content, changes to site architecture and link building (this is a subset of search engine marketing). All of these together build traffic to a site, and are necessary to generate leads from a site. To put it in simple terms, once the site is launched, you need to work at it to get leads from your site. The project is not finished on launch day. You don’t just sit back and expect leads from the site (especially if you are not promoting the site offline).
Our small business package makes it easy for customers to add rich content to their site, and small business have the advantage of free seo advice from our team to help them penetrate Google and get that free traffic organic listings promise.
It should be noted in a small business web development agreement, we are not responsible for adding new content, optimizing current copy, or keyword analysis to determine which is the best keywords you should target when developing your site. We only use the text for pages you give us (but as I said we are open to offering free advice how to target your site better to potential customers) when making pages for your site.
I realise clients are bamboozled by all the different jargon in our industry, but we at all times attempt to be clear and transparent in our approach when appointed for either of our two main products:
If you have purchased a small biz package from Hobo and are not in a monthly contract arrangement for optimizing your site in search results, you need to:
- Promote the site yourselves once it is live
- Get links to it to increase Google “trust”
- Very importantly you need to add good content to it regularly (which we make easy)
Make no mistake. Hobo are advocates of effective, simple seo. Do this and you will enjoy ever increased leads from your site. Do nothing to promote it after we launch it, and you will probably get very little traffic to it. A website does not generate free traffic alone.
The only time that may be an exception is if we are building a 500 page information site (ie not a small business package). Adding that amount of good quality, original content virtually guarantees traffic from Google especially, as Google loves lots of useful original content it’s spider has not found before.
But you still need to work at building traffic to your site. Unless you specifically are paying us to do this!
Of course, you might want to seo your site yourself.