About Our SEO Company

The Hobo SEO company was co-founded by Michael Bonnar & Shaun Anderson in April 2006. We optimise websites to improve rankings in search engines and get more targeted traffic to a website from Google, Bing and Yahoo – the world’s most popular search engines.

Our Glasgow-based seo team been mentioned on some the most influential seo industry related sites across the world.


We don’t spend that much time driving traffic to our own site, but we usually get about 100,000 free visitors a month to this site mostly from Google.


Alexa rate us as the 15,496 most popular site in the world (at the time of writing and that is out of tens of millions):

Technorati rank Hobo SEO company as one of the top small business blogs in the world too, and we have been awarded an ADAGE POWER 150 STATUS – as one of the most popular advertising blogs in the world.

Our search marketing company is well known in the industry, and members of our seo team have been acknowledged by peers as experienced industry experts:

Most Influential Marketers 2009

Our agency staff have been voted amongst the Top 100 Most influential marketers of 2009, and amongst the most influential seo practitioners in the UK in 2010:

In The Press

SEO Services

Hobo specialises in the following internet marketing services:

  • search engine optimization
  • information architecture optimisation
  • keyword research
  • web marketing strategy
  • website promotion
  • e-commerce seo and web development
  • content-based linkbuilding
  • stylish, accessible web design
  • wordpress web design and development
  • Google Adwords, Analytics and Web Optimiser
  • Corporate SEO
  • Affiliate SEO

Hobo is a UK based seo company. Our offices are in Greenock, just outside of Glasgow, in Scotland.

We are not a secretive seo company and as such the Hobo seo company website  is one of the most visited seo companies’ website in the UK with 60,000 visitors from search engines and social media every month. Our seo blog is one of the most subscribed search marketing blogs in the world with nearly 15,000 subscribers reading our free seo newsletter.

Hobo newsletter subscribers

are currently subscribed (in fact according to Feedburner there are over 15,000 subscribers by email alone).

Our seo company has never paid for advertising. Ever. 100% of our traffic and leads are generated from free traffic sources.

Our search engine optimization company is staffed by 13 creative individuals, each an expert in their respective fields, and we have a staff retention rate in nearly 5 years of 100%.

Within our company has a diverse range of skill sets ready to deploy for companies of any size and to nearly any budget. Our experienced SEO consultants can advise on the best seo strategy for your business, while our web development studio can deploy innovative php-based web designs and web applications to the latest standards in CSS & HTML.

Are we the best seo company to win your business? Our professional seo firm has clients from Edinburgh & Glasgow in Scotland to Manchester and London in England, and to Ireland, Russia, Australia and even as far away as Bermuda – we are truly a UK seo company able to service local and word-wide markets. We do not outsource any aspect of our core online marketing strategy or web development to foreign marketing companies – all key facets of our operations are managed in Greenock, Scotland. All of our clients have been won by either word-of-mouth recommendations from satisfied clients, or through our own search engine optimization techniques that ensure our services are presented to a visitor when they are, for instance, searching for the best seo company in the UK for their business.

Ethical SEO

We are an ethical seo company. Our agency link builders do NOT:

  • spam personal blogs for comment links
  • spam forums for signature links
  • buy links

…or engage in any cheap seo practices that clearly violate search engines rules for inclusion – unethical seo – or more importantly knowingly illegally hurt another site or cause another webmaster inconvenience.

As an ethical seo agency, we do NOT make false guarantees like guaranteed top ten rankings or 24 hour no1 rankings we can never honour. We aim to build a site using best practice seo practices and techniques. Our seo endeavours are clearly tracked via Google analytics

Our intent is ALWAYS to promote REAL businesses through quality, accessible, relevant content creation. We do NOT optimise websites with any intent that could be seen as licentious, exploitative, or illegal in the UK.

This seo company looks to place our clients in a dominate position in Google natural listings, Google Places, Google Images, Google Video, Google social search and Google Adwords.

We are an expert wordpress seo company too, in fact, our seo blog is powered by WordPress.

If you need a seo company to come in, audit your online marketing activities, and improve search engine rankings and traffic – contact us today to see how we can help you dominate your niche! We have experience in many markets, and can offer cost effective seo services to small businesses, SME, big brands, multi-national corporation, the NHS and charity organisations.

Call us today on 0845 094 0839.

What People Say About Our Blog

  1. Michael Brandon says:
    July 25, 2008 at 11:42 pm

    Hi Shaun I am a fellow SEO’er from New Zealand, spreading the gospel of SEO much like you. Some public SEO training seminars, teaching other web developers how to SEO their own clients websites properly, SEO’ing web developers CMS’s while SEO’ing their clients websites, creating websites in our own JoJoCMS… the whole 9 yards. It has been interesting reading your brain dump series about how to SEO. You seem very laid back in your approach. I try and find “rules” like exactly how many characters go in a title before Google adds ” …” = 70, and how many characters before Google does the same for the meta description = 155. Now our blog metas need to be that much shorter if we want to not have the ” ….” given how Google is now adding the date. Your definition of title = “Probably 8-12 words, but ideally under 65 characters” – ie not exact, and definitely a laid back approach. But then I definitely have your same laid back approach once I acknowledge the “rules”. On many occasions for my own blog, I don’t bother with a meta description and just let Google pick from the text or let my cms autocreator do the job. In general I find that when I don’t follow the rules, that there is generally something that comes back to bite me. Take for instance the www/non www rule. As part of that htaccess, I also have the stipulation that its only one domain. So many clients have multiple domains coming into a website. So just by following that “rule” I kill a number of birds with one stone. I often find that the people I teach initially go overboard and forget the human element. I love the emphasis you place on the human element. So important. I certainly get alot of business through my website, and have some fun experimenting with SEO using it. My latest experiment is interesting – I have SEO/Search Engine Optimisation words in my title, and I want to start ranking for totally different words – “Internet Marketing”. On Google.co.nz its a competitive enough phrase that I can’t just be top 10 when I create a blog post about it. Nor can I get top 10 with my home page after giving it a number of “Internet Marketing” links. So I am seeing how long it takes to get a specific page well ranked for the phrase. I am ranked when I select NZ Sites only on Google.co.nz… but thats not good enough. Its an interesting question. For a competitive phrase, when you are ranking top for your main phrases, when should you have another page? So what am I saying? It would be good to see some blog posts about some advanced things you are learning, relating to clients sites. Advanced linking strategy for ultra competitive search phrases. How you have overdone links, or properly done links for a client. Its all very well for us when we are have the ability to get links from clients sites… but for clients themselves what is the method to safely get links. I am tending towards the following: …searchmasters.co.nz/articles/153/three-way-linking-strategies/. Keep up the good work. I always enjoy reading the latest rss feed from you. Regards Michael

  2. iMaker Bristol says:
    July 26, 2008 at 10:13 am

    I’m and avid reader Shaun, I do enjoy the style and content that Michael alludes to. Your style of writing is easy to read and understand and usually backed up with evidence and personal experience. The current series of seo tips I’ve found very useful, not only confirming what I believe to be the case but also making me rationalize and so think more about the why and wherefore. Some I’ve yet to get to grips with e.g. Don’t optimise your Alt tags for Google! but I think I know what you’re saying. Suffice to say when I visit and there aren’t any new posts … As for what you should be writing about – all those in the list and keep doing what you are doing. One thought is what to do when it all goes wrong. A sudden drop in serps and where to start looking seems to confuse and confound the hell out of most designers including me! Enough flattery, keep up the good work Shaun, if my blog ever gets “link love” I’ll send some to you.

  3. Jeremy says:
    July 26, 2008 at 5:58 pm

    Writing from Washington, DC. Really enjoy reading the blog, lots of useful ideas. I don’t do SEO for a living, just have a hobby website that I’d love to turn into more than a hobby. Hopefully the ideas taken from your blog can help. Keep up the good work.

  4. Anthony Woods says:
    July 26, 2008 at 7:24 pm

    Hey, My name is Anthony Woods and im from Greenock, Scotland and I am a 20 year old web developer graduate from James Watt College (currently attending Caledonian University this year to study my bachlors of science degree in Internet Software Development). Sorry my comment isn’t as large as the above but I just want to let you’s guys know im a good follower of the blog, I’ve learned alot from it and continue to do so with the quality of blogs you post and im looking forward to anything you will be posting in the future. Keep up the good work, Anthony

  5. Bronwyn says:
    July 26, 2008 at 9:51 pm

    Well, I’ll put my hand up to being a rank amatuer to SEO, who came to HOBO via your 7 Joomla SEO Tips, The Idiots Guide; also enjoyed your article on sh404sef. I jumped in at the deep end with a Joomla website, and the whole experience has been a series of eureka moments – my latest being the discovery that Google sees page titles with capitals and without capitals as separate pages, which has made for all kinds of duplicate content mess on my site…I assume everyone knew this except me! Anyway, in answer to your original question, really enjoying the Blog and Site, and any Joomla advice is more than welcome. So many thanks – and I’ll go back to lurking and learning again now…. Regards from NZ (we’re a chatty lot), Bronwyn

  6. Dave says:
    July 28, 2008 at 3:49 pm

    I’m a know-it-all web dev with a heart for usability, and I was pretty convinced that SEO and SEOs were all magic smoke and fraud. I can’t remember how I stumbled on Hobo, but it’s really made me realize that there exists a sliver of SEO where the people are intelligent and balance logical SEO optimizations against steadily improving content for people. I can’t emphasize enough how refreshing it is to be able to read useful, logical tips about SEO that aren’t 99% “Google updated and they lowered my PageRank and Google is wrong…” Your month of tips was amazing, but I’m curious as to where it goes from there. Once we implement the best, most logical tips, would not our best payoff come from improving site content? Does your SEO blog then shift heavily towards writing for web users and general usability improvements (while still monitoring changes implemented by Google)?

  7. Singapore SEO says:
    July 29, 2008 at 9:50 am

    I have 6 years experiences in SEO / SEM and my general focus is on onsite optimization as well as offsite optimization. Worked with numerous internet marketing companies, i have decided to break away from them 2 years ago and set up my own team of SEO. Located in Singapore, we have been serving offshore companies too. It has been a pleasure reading your blog and sharing my experiences. There may be a lot more that has been evolving in the SEO industry which you or the readers may know and i believe i will learn / share along the way. Cheerz

  8. Mike@Digital Marketi says:
    July 29, 2008 at 5:35 pm

    Hello Shaun, I came across your site in the last few weeks during your tips season. I don’t often subscribe to feeds or newsletters as it is easy to get defocused and clog the email box up, however your regular posts seem to hit the spot. I like your relaxed approach, which is what SEO calls for. It is not about quick fixes and taking short cuts but testing, tweaking and above all delivering content that your readers will find interesting. My company is south of the border, we’re a start up and come from an agency background. We concentrate on the digital marketing side of things and SEO is a big pull for us, we try to simplify things with our clients because there is an image of dark arts and magic associated with all things SEO. I also liked your post about what you guys do on Fridays… I forwarded this to my boss. The culture of a company can be under estimated, however I know for certain we win deals because of how we and our team are as a group, I guess this is the same for you. Best wishes, Mike

  9. James Harrison says:
    August 27, 2008 at 10:57 pm

    I just spent a few hours on your blog. You definitely became one of my favorite SEO bloggers. Keep it up!

  10. Attila -Green Forest says:
    August 29, 2008 at 8:45 am

    Hi Shaun, I’m sure you hear this all the time but I have to say this is the best SEO blog I have ever seen. I have started my small design company recently and your site/blog helped and helps me a lot. I’m based in Harrogate so I cover the north yorkshire area but if someone needs a web/print design company in Scotland no doubt that I recommend Hobo. I don’t say “keep up the good work” because I know you will:):):) Best Regards Attila – Green Forest Design

  11. Richard says:
    September 8, 2008 at 8:42 pm

    Hello Shaun, I first came across your site while looking for an SEO company to help build an efficient SEO campaign for my employer. I was really happy that you guys as good as knocked them back, even though they had considerably deep pockets. Anyway I’m an avid reader of your blog and love the work ethics of Hobo. I would really love to read your thoughts on affiliate linking and making a blog profitable. Oh and if your interested in taking on an apprentice, I’m based in Cardonald (Renfrewshire) and would love to learn from the masters. Thanks Richard

  12. Shashikant Yadav says:
    October 1, 2008 at 3:22 am

    hello shaun, when i searched for ‘free link building’ in google search, your’s was the first site to be displayed. I landed here and now i find your site to be really good and i am following your blog now, cause its the best. good luck , hope you get a PR of 10 one day…

  13. Sir Earl says:
    October 13, 2008 at 8:42 pm

    Hi Shaun great blog. Nice to hear where the opposition are at. Shall be retiring soon.Had enough of this SEO malarky and 30 years staring at a keyboard.

  14. Steve says:
    October 25, 2008 at 5:42 pm

    Hi, I have to admit I read a lot of seo blogs around the net. I find I keep coming back to this one though. It’s by far the most original and informative. So many people recycle the same old stuff. I’ll be a regular visitor now, I don’t need to go anywhere else. thanks for a providing a great source if infomation. Keep it coming. :-)

  15. JeffPaul says:
    November 11, 2008 at 6:58 am

    This blog Is very informative. It helped me with ocean of knowledge. Good job web master .

  16. wigwam says:
    November 16, 2008 at 12:33 pm

    Hi Shaun I’m from a traditional advertising and marketing background and need to get up to speed on online marketing techniques. This site is an invaluable resource tool for me. The articles are informative and easy to understand even for a ‘numpty’ like me.

  17. Travis says:
    December 21, 2008 at 9:50 pm

    Hey, great blog. I’m just getting into SEO after building my first site. I’m doing all the Google Wemaster Tools/ Analytics, you know, trying to please the overlords. Well, my site was custom made with me doing all the html/php coding and whatnot. I decided this was too much work and I wanted to focus more on the content so I created a self-hosted WordPress site. Long story short, I let some archive pages go and today I looked at my webmaster page. Google can’t find those archives. I went from in between the 200th and 300th result (hey, my sites new! haha) to not even in the results for a search phrase I chose. I’m hoping that it was the “broken links” knocking me out for a bit and not the fact that I am using wordpress now… anywho I guess I’ll just wait around and see if my site pops back up in the results! oh and I did make sure I wasn’t blacklisted (don’t know why I would be) and I wasn’t. Enjoyed your tips!

  18. lim seng says:
    December 31, 2008 at 7:57 am

    I have just discovered your wonderful site. Full of great SEO stuff which is easy to follow and simple to understand. Great job. Well, I’m still very new with SEO. I have this one nagging question: When I look up for keyword or keyword phrase, should I use quotes, to get a more accurate search result? Thank you for your attention. Oh yes, Happy New Year to you Shaun.

  19. Eryck says:
    January 16, 2009 at 6:05 pm

    Hi Shaun, i’m the manager of a french company, based in Nantes. I’m in SEO since 1998, and it seems that we have some similar ways to include webmarketing in websites projets for our customers. I’ll find your blog by SPHINN when i was searching informations on a phenomen we observe on G**** : a site is present, and in few times, results on a lot of quearys are down, deep in the hell. The site is still in the G**** index, for exemple if you search by his name, but for the rest, no. On G**** webmasters tools, it’s phenomen is denied. Did you have observed this ? Bests regards Eryck

  20. Dave Ash says:
    May 20, 2009 at 4:41 pm

    am finding the blog useful, has given me plenty of things to think about regarding on site SEO personally would like to see anything on link building an area that I find frustrating / challenging / boring all at the same time all tips appreciated

  21. David says:
    May 20, 2009 at 6:05 pm

    More search experiments, e.g. the title tag post.

  22. Sudarshan says:
    May 21, 2009 at 7:09 am

    Very useful blog and the important thing is you are experimenting something and sharing with us your results…This helps us to understand the working of search engines better and I am sure whoever is in SEO field,bookmarking your blog is must for them!!

  23. drnedflanders says:
    May 21, 2009 at 8:35 am

    Hi Shaun, I love the blog. What I would like to see more of is transparent experiments which try and prove or disprove the myths and current ideas in SEO thinking. Your post on the title length was a good example. A simple experiment that demonstrates unequivocally the length of a title indexed in each search engine. I understand that this is a tall order for many questions we have about SEO but perhaps probabilistic data may be obtained by perhaps testing over several sites which are already established with inference using statistical hypothesis testing.

  24. David says:
    May 21, 2009 at 9:04 am

    I always read your blog when I lived in the US now I am back in Blighty (Devon) I still do and am amazed (but not surprised) when people in the biz say they have heard of you guys Cool David

  25. Pippa says:
    May 21, 2009 at 10:48 am

    Hi just wanted to say thanks for your blog. I design basic websites for friends and family and have recently started learning and developing seo skills. I’m not sure how I started getting your email but i’m, glad I did. I find them informative and interesting and fun. I’m looking forward to more info on link building. Just wanted to say keep up the good work.

  26. Albert says:
    May 21, 2009 at 5:10 pm

    Hi Shaun. New to Adsense, and to SEO. I came across your website today and I am sure that I will learn a lot from you. Waiting to get accepted by Google and hope to build a few other web sites in the future. Any help/feedback always appreciated, Keep up the good work!

  27. Web Designer Columbi says:
    May 21, 2009 at 8:50 pm

    I really like what you have to say – you explain things well and back up what you say. My main focus right now is LOCAL SEO and Google Maps – those are the topics I watch the most. Good job!

  28. Albert says:
    May 21, 2009 at 9:51 pm

    Very useful. You are experimenting and sharing, it keeps us up to date with the new developing. Thanks for your blog. The areas of Google SEO I like you to cover: black hat and how stay away from it. Your blog has helped me in correcting several errors I committed in my site. Perhaps, you might improve giving more details in your explanations.

  29. Calum Macleod says:
    May 22, 2009 at 8:40 am

    Hi Shaun I’ve been reading a reader of your blog for quite a while now and i’ve always found it useful, especially the experiments. In fact a few weeks ago i was pondering title lengths when I came across your post on it. The advice on here is always good practical stuff. So just keep doing what you’re doing. Cheers

  30. themoan says:
    May 23, 2009 at 7:25 pm

    ‘evenin all. I have always found this to be an excellent blog and website. The key is that your posts are very informative, varied, not too long and at just the right frequency. If I could ask for one more wish it would be…whether there will be any impact on SEO with sites who allow users to publish their own reviews against those that don’t; I’m interested to see if this is going to be the new ‘link building strategy’.

  31. Ben of AusMedWeb says:
    May 25, 2009 at 11:11 am

    As a bit of an experimenter myself I like the depth that you go into on a topic. If I have to read another high level article about the value of link building, pagerank or directory submission I think I’ll go mad… I’ve subscribed to many different feeds that purport to impart knowledge in this area but have unsubscribed to most over time – but not yours! So a big thank you from Australia. Looking forward to the eBook too…

  32. Michael says:
    May 25, 2009 at 4:27 pm

    Hey, Michael from Hamilton, ON, Canada here. Enjoy the blog, especially the content. Like others, the concept of link building needs to be better covered but you’ve mentioned you have something in the works so I’m encouraged. The “Psst” in the top right corner is pure genius. Keep up the great work!

  33. Adam Smith says:
    May 28, 2009 at 12:37 pm

    While I tend to have differing opinions on some things, generally your advice is very good and gives me something fresh to think about (and exploit).

  34. David Saunders says:
    July 5, 2010 at 3:57 pm

    Hi Shaun – I reckon a little more Local content. Most businesses here are probably serving one locale and I’d really like to see some of your thoughts and articles on this. I read Matt McGee and a couple of other local specific blogs but it would be nice to hear if from an England fan too (oh that’s Dave N ain’t it?) Been doing “SEO” since 1997 when I lived in San Francisco (up to 2009). I had a small “posh” wedding DJ business and basic website that was top everywhere on Northern Lights, Alta Vista, Hotbot etc etc and I was DJing wedding Friday, Saturday and Sunday – way cool. Got really curious as to what was going on and why I was top so joined a few alt groups and went from there. I am struggling getting the message across over here though and most businesses just don’t get it. I also lash out WordPress sites, am a partner with GBBO and some other stuff. Recently I set up a Town Crier business (I like a laugh) and business is good – I dominate the entire South West of England and am getting booked nicely. If you like Freddie Starr, Norman Wisdom and James Corden then I am your Town Crier http://www.jackringer.com or Jack Ringpiece as I am known locally LOL David Plymouth England

  35. Russell says:
    July 5, 2010 at 4:26 pm

    Hi, I came across your site about a year ago when I was designing my Girlfriend’s Webpage, and needed to know the basics about SEO. The reason I subscribed was entirely for the freebie-book (i.e. I subscribed before I’d actually read anything); the book really impressed me, clear and easy to follow tips for SEO numpties like myself. So I read everything I could on the blog. I don’t work in SEO/SEM but I still read the blog because it’s interesting. And my one and only criticism is that I’ve not seen any Baidu related articles on here (of course this could be my fault for missing a post or something), and the Eastern markets are now becoming a priority for some companies, so a pros and cons of Google and Baidu would be interesting… Thanks, and all the best! Russell

  36. Lyndon Antcliff says:
    July 5, 2010 at 4:45 pm

    Congrats Shaun, you deserve it. You work very hard on this blog and it provides people with a useful resource.

  37. Alok says:
    July 5, 2010 at 4:49 pm

    I love the experiments you do every now and then to reveal oft debated stuff like effect of using keywords in url ,effectiveness of meta-description etc. I was wondering if you can do a real-time case study by getting an unknown/brand new site ranked using completely white-hat techniques. Needless to say your non-guru/transparent persona is what makes me come here every few days and put a comment (Even when it may not add much value to the conversation).

  38. Steve says:
    July 6, 2010 at 7:18 am

    We set our site up one year ago, SEO was anew word, we searched every were for simple, plain english answers. Then i found Hobo. Simple straight forward advice that any one can follow. Hobo take the mystery out of SEO. one yea later i still look on hobo before looking any were else Regards STEVE

  39. Clay Cook says:
    July 6, 2010 at 7:26 am

    Shaun, Congrats on the blog, it is one of the few I read these days. Always interested in your insights – keep up the good work. Regards Clay Cook

  40. Duncan says:
    July 6, 2010 at 7:29 am

    Your blog is excellent, and the range of topics is a must-keep aspect of it. I’m self taught in the whole web-developer/SEO field so the greater the diversity the better. I agree with David Saunders above that information for tailoring SEO to specific locations is important, but I have the opposite problem in that I need sites to rank well globally, not locally. How about some posts on how to make a UK site globally successful? There’s language issues, local search engine preferences, site structure for country-specific content etc.

  41. Pippa says:
    July 6, 2010 at 7:54 am

    This was one of the first blogs I found and could make sense of, when I was first looking into SEO for the couple of site I had designed and maintained for friends, since then I’ve launched a small web design company and offer a small scale SEO (There’s only me and only so many hours in the day as I work around two young children and mainly work at night when they’re in bed) to my clients which generally serve just a local area. I love the experiments, and have enjoyed in the past when you run a whole week / month on one topic as this helps me to focus. Keep up the good work.

  42. Willem says:
    July 6, 2010 at 7:56 am

    Very interesting to see what the experiments do. I had some odd experiences myself, and this is just an exta confirmation of all I already expected and beyond. Keep doing it I love those blogs. Willem

  43. Andrew Potter says:
    July 6, 2010 at 8:00 am

    Hi Shaun, I have worked in IT since 1991 and the information that you provide is FANTASTIC. Generally, in a niche such as SEO, the experts are the ones that can drive the content forward continually as they know what the changes / challenges etc are. You are doing a VERY good job at providing a happy balance of tips and information. I would have to agree with Alok’s comment above and it would be great to see some case studies and I am sure that you would have lots of eager subscribers willing to take up the offer (of which I am one :) ) Keep up the good work. Many Thanks, Andrew.

  44. Ryan says:
    July 6, 2010 at 8:01 am

    Congrats on the subscriber numbers! Very nice indeed! As far as the blog, personally, I love it. SEO is my niche, along with a few other things as well, but it is always good to check out the perspective of others. As others have said, you have worked hard on the blog, and that is an acheivement already. Hope you continue it on! I will be looking forward to new updates from this end!

  45. Mel says:
    July 6, 2010 at 8:18 am

    Keep posting the basic tips. While it seems like we are beat over the head with the same info over and over, it is incredibly helpful to remind us about the basics, which still matter most when it comes to SEO. I’m relatively new to your blog (only a few months) and actually discovered your site through Twitter. I’m a fan. Your advice is useful for anyone and everyone working on SEO. Thank you for being here!

  46. Ivan Bayross says:
    July 6, 2010 at 8:36 am

    Hi Shaun, I’ve been reading your newsletters regularly. Their content is excellent. The style in which you write makes for easy reading (and understanding) especially good for someone like me whose mother tongue is not English. I wonder if it were possible for you to start let’s say a 10 step training program in SEO using conference calls. Where individuals can participate using voice and/or Keyboard chat? I’m hoping that the costs of the conference calls will be modest enough so that people from various countries can afford to smile and pay for the ‘Genuine Learning’ they would get. I know I would. There really is a ton of great stuff available here, but I’ve got to plod through different Blog posts before I get get to what triggers my interest. After having gone through a ‘Learning’ with you, I’m sure it would be a lot simpler for me to handle SEO.

  47. Nick from ChineseTea says:
    July 6, 2010 at 8:43 am

    I think the best part of your recent posts is the experiments you have done to prove that something might (or not) have an impact. This is really valuable. We are based in Greater China and what you are talking about is still very useful here. …ChineseTeachers.com (online school to learn Chinese)

  48. Dave Ashworth says:
    July 6, 2010 at 9:02 am

    First stumbled across this site when I was first getting into SEO back in about late 2008/early 2009. For the novice / beginner this site is a wealth of info and resources and will certainly help find a starting point. I found once I got my head around all the basics, the other material on the site such as testing, experiments and the results all start to become more useful as your understanding improves. The most notable thing is there is no hidden agenda to the testing, just a genuine interest in what makes the search engines tick, so you are able to have faith in the results and why the tests were carried out. I’d like to see more on local listings, but that’s because they’re still relatively new and there is a lot to learn with regards ranking in this area. I’d recommend this site to SEOs of all abilities, none more so than the beginner as there is plenty here to get you on the right tracks – and plenty to keep you coming back.

  49. David says:
    July 6, 2010 at 9:21 am

    I’ve been working on SEO for a few years now but as a supporting service for our web design clients. The Hobo SEO Blog played a big role in helping me build up the SEO side of our business to the stage where it provides as much revenue as the other areas of our business and has a healthy client base of its own. I read quite a few blogs these days but Hobo has always been one of my favourites. You have an excellent balance between very well thought out theories, tested facts and with a bit of attitude thrown in to make it all very enjoyable to read. As for where to take this blog in the future I think you are already ticking all the boxes, if your going to change anything just make sure its nothing to drastic.

  50. Remy Blättler says:
    July 6, 2010 at 9:29 am

    I’m doing the development and a little SEO for our company supertext.ch. We are on the verge of internationalisation, so SEO will become more important. In Switzerland it’s mostly a local market, with a lot of one-to-one sales, but that will not work in an international business. For us, one big question is if we should focus on one .com domain or multiple country specific domains. And then, I also wonder what these SEO companies really do to get you up the rankings. It seems to work for our competitors, but I’m a little afraid to use their black-box magic. Cheers from Switzerland Remy

  51. Andrew Illingworth says:
    July 6, 2010 at 9:30 am

    Shaun, Hi. I have really learnt ‘all I know’ about SEO from your freebie book and your Hobo SEO Tips. I am another victim of the recession. Kicked out of a job (IT support) after 10 years of 14 hours a day! No work, so I decided to setup on my own. First I taught myself html so I could build a website.(www.touchcloud.co.uk) I had only just finished that when realised it needed some SEO work. Your site has certainly given me great guidance. I have also enjoyed some of the interviews you do. I guess most of us or looking for ‘free’ stuff, guidance and tools. But I hope that at the same time the bottom line pays off and the work comes rolling in for you. Thanks for all the fish! Andy

  52. PhillipH says:
    July 6, 2010 at 9:46 am

    Love your blogs.. just starting webdesign.. website went live 1 month ago …exclusivewebs.co.uk . I got into you for the free book ( amazing) thank you. I thought I only needed simple / natural seo which i have followed but my website is well down the list… so more reading :) because i’m a noob some of your bolgs are over my head but i’m saving them all coz your a god.. any chance on doing a simple recap of simple seo for small businesses that don’t have much time or clients willing to pay?

  53. HYUN says:
    July 6, 2010 at 9:55 am

    I respect your active, enthisiastic SEO posts. And, prefer your experiment based contents. I, as a manager SEO forum in Korea, I try to do so. BTW, I hesitate to comments at your post because you may think I am an juice sucker ;) At my forum, I prey “Hey, please comments, please.;)

  54. Vel says:
    July 6, 2010 at 10:35 am

    Am reading everytime whenever your letter has come to my inbox. I love the experiment you done about Title tag, Keywords in the URL, H1 tag, Anchor text…various experiments you done, its really useful for us what google is thinking exactly from your mail letter blindly….Please do a research about how does the page rank works?, What is the formula for page rank? etc.

  55. lohith says:
    July 6, 2010 at 10:36 am

    Give more information on resources and tools for building links. Also tools and mediums to syndicate the content.

  56. Mike says:
    July 6, 2010 at 11:26 am

    Hi Shaun Love it, I subscribe to quite a few yet yours is one I will always read and not delete straight away. The fact that you do not blast out post’s everyday is a good thing otherwise I would end up deleting. I think you range well with stuff for newbies through to more complex explanations, and the free tools you point to are always useful. Keep up the good work. Mike

  57. Tasarım says:
    July 6, 2010 at 12:15 pm

    Congrats on the Milestone Shaun! I gotta say that i actually love your posts that include effective testing on SEO such as the title length, meta tag effectiveness etc. :)

  58. Jim Gaudet says:
    July 6, 2010 at 12:30 pm

    Hola Shaun, I have been subscribed for a long time now, sorry I haven’t left many comments lately, I ahve just been too busy to pay close attention to my Google Reader. I started subscribing to your blog because, like Alok says, of your experiments. I like the fact that you show before and after results. Especially the one with random numbers in your search. I didn’t know you had so many readers now, congrats… I say you just keep feeding me knowledge and I will be happy :~D ~ Jim

  59. dinoe says:
    July 6, 2010 at 12:50 pm

    thanks shaun we love u!!!!

  60. Vung says:
    July 6, 2010 at 1:17 pm

    As the certifiable but (maybe) expectable future of the web could consist predominantly of RIA content sites generated automaticly by some sort of AI applications based just on the power of keywording and domain naming, the SEO will stay the only relevant tool to deal with SERPs somehow.. Does it sound a bit like some science fiction novel, uhm? Thank you Shaun for your suggestive and inspirative thoughts about SEO.

  61. Sebastian says:
    July 6, 2010 at 1:31 pm

    Keep going, mate. Nothing to improve IMHO.

  62. Jamie Graham says:
    July 6, 2010 at 1:42 pm

    Hi Shaun, I am a regular reader of your blog and find it very useful. As a copywriter I would like to see more on this subject, particularly on easy ways to do split testing for different headlines etc. I have tried testing in this way before but it all got too technical for me. An idiot’s guide to a good split testing programme would be very nice indeed! I would also like to see something like an “SEO Compost Corner” where maybe once a week you publish some untruth (rubbish) about SEO you’ve seen or heard. Cheers Jamie

  63. Shaun Anderson Hobo says:
    July 6, 2010 at 1:45 pm

    Thaks for all the comments guys I really do appreciate it :)

  64. David Saunders says:
    July 6, 2010 at 1:59 pm

    @ Duncan Thanks! I did do global when I was in the States but to be honest got tired of the high and unrealistic expectations of some businesses. I have worked on some “name” company websites – everyday goods in the US and UK – (hic) ;) These days I just love Local in my area of Devon and Cornwall – so much more simple and rewarding. David

  65. PlayPennies says:
    July 6, 2010 at 2:06 pm

    Hi Shaun I enjoy reading about your expiriments on google, trying to figure out what works and what doesn’t! Emma

  66. Paul Smith says:
    July 6, 2010 at 2:24 pm

    I lost interest slightly in seo when I decided to make all our websites into content websites, and now the only seo stuff I read is emails from hobo. I find you pagerank update emails very useful. It would be useful to have you pick on a website pointing out how it fails or succeeds from the point of seo.

  67. Lianne Walker says:
    July 6, 2010 at 2:48 pm

    Hi Shaun I have only been a subscriber for a few months but I find your newsletter really useful – it is helpful, insightful and fun as well. They are long enough to be informative but short enough to read without putting it to one side. Well done on a great job and keep it up! (no pressure!) Lianne

  68. Tom says:
    July 6, 2010 at 2:52 pm

    Hi Shaun, We signed up with you a year ago as we target the U.K. with our website …RockyMountainHolidays.com and thought an SEO company in the U.K. would be the way to go. You have offered so much more in helping us improve our search results and we are no longer hung up on page rank! Thank you. We have loved all of your posts – we thank you for sharing everything you know! Please just keep doing what you are doing – we have found everything really useful! Cheers, Tom

  69. Mikko says:
    July 6, 2010 at 2:56 pm

    My rss reader is packed with over one hundred SEO feeds, but this one I actually read (if that isn’t a compliment, I don’t know what is). The experiments are really interesting both to newbies and more experienced SEOs like myself, so keep ‘em coming and thanks for a great blog.

  70. Tom Bathgate says:
    July 6, 2010 at 5:05 pm

    Hi Shaun, I really like this blog, its down to earth and just packed with really useful stuff, especially things like the experiments and your e-books, which are a must read for any website owner! I’d love to see a monthly clinic or something, you know ask the expert kind of thing, where you can submit questions and get feedback, would be really useful. Keep up the good work! Tom

  71. Randy Brickhouse Sr. says:
    July 6, 2010 at 9:06 pm

    Everything’s just fine. I thank the good Lord that I found your website, Shaun. I have learned a great deal. I have printed a copy of your link building book, and was reading it just before answering the email from you, about commenting on the blog. You really break it down about proper link building. I’m with you for the long haul. One of the commentors gave a suggestion about helping with more resources and tools for link building. I second that motion. Thanks and God bless

  72. Tim Richards says:
    July 6, 2010 at 10:08 pm

    Hi Shaun, I have always liked your no nonsense, no bullstuff approach. You need to make a living but there’s no hard sell and the time I emailed you with a question you responded really quickly. I actually look forward to reading it and have put away all the SEO for Dummies books. I’ll admit that a lot of the time, it’s a bit too technical for me but if there’s anything of interest I always pass it on to my developers. Thanks again. Tim

  73. Dreiden says:
    July 6, 2010 at 11:27 pm

    First time here, but I like what I see. The WP plug-in seems promising, and I like the experiments you guys run.

  74. Joseph de Souza says:
    July 7, 2010 at 3:03 am

    Well before introducing myself I will say a few words on your “little seo blog” Well I would not call it little. it is one of the best SEO resources in the world and is a good source of information to all categories of users. i would like to have a comparative study of the ranking factors required for ranking in the top search engines to be published and also more details of local seo as well as link building. Now to introducing myself. I am a freelancer from Goa, India and my website …infosolutionsgoa.com/ is ranked no1 on Google for seo goa and search engine optimization goa beating several big firms

  75. Vinnie says:
    July 7, 2010 at 10:45 am

    We run a small online store in Australia and found the budget to hire a SEO for our huge product range beyond our budget. Whilst our business grew using google ppc I spent a year trying to get a grip on what SEO was about….when I started I had zero understanding. After 12 months part-time research and culling 100s and then 10s of other “advisors” I decided to use your free booklets and blog articles as the source for my DYI foray into SEO. Why you? Plain speaking, to the point, non-techical advice that was easy to read and more importantly understand! The results? I started, again part-time, SEO on my website about 3 months ago. I have increased my natural search from 2% to 18% of my traffic in 12 weeks. I have a long way to go, having only scratched the surface that I know about, but can highly recommend your teachings. Why have I commented? Firstly I would like to thank you for putting that information out there..it has helped me a lot. Secondly I have yet to start an external link building program, and maybe I will get one here… LOL…thank you teacher!!!

  76. Sarah King says:
    July 7, 2010 at 2:01 pm

    Hey Shaun I came across your site through the forums at webproworld probably about a year ago. Like Russell above, I originally signed up to receive the free e-book on SEO as I was attempting to do the SEO on my transcription services website. Since then I also follow you on Twitter. Like many have said here already, you give clear, easy to understand advice on SEO and I really like your style of blogging (in fact I wish I could blog like you), its concise, to the point and really helpful and when I read your stuff I don’t feel like ‘oh shit I can’t do this’. Long may you continue to blog for us Shaun, its appreciated. All the best.

  77. James says:
    July 8, 2010 at 8:16 am

    Shaun, I think the simplest and most effective thing you can do is to reiterate what works. The basics of SEO will pretty much remain the same for the forseeable future. Links from quality sites to quality content win hands down. I know there are a multitude of ‘new methods’ appearing on a daily basis and, in the short term, many of them work. But why? By my reckoning, and considering that Google is currently the biggest search engine, it’s all down to testing on G’s part. Allow link builders to use spammy methods to boost their site in the SERPs, analyse the methodology and then devalue the worth of a new linking method if it seems like a method of gaming the search engines. I’ve tried multiple ways of getting links to boost my sites position and I’m pretty confident that I know what’s what by now. Admittedly, there are still a few slightly underhand ways of getting links but they aren’t necessarily against G’s ToS. The methods you teach work – fact. Yes, they are probably the hardest ways to get links but they’re links that count and will stand the test. In fact, one thing you could highlight is that many of us are simply too lazy to get good quality backlinks – I’ve been aware of most of the methods you present for quite some time but previously opted for the easy method. One thing you could add to your blog is more guest posting on marketing methods. Sure, it’s possible to get your site to position one for any phrase but does your site meet the needs of the searcher?

  78. Lilia Mucha says:
    July 8, 2010 at 12:00 pm

    I am a frequent reader of your blog posts. I liked the recent one and other posts on your blog so much that I have subscribed to the blog’s RSS feed in Thunderbird. Even thinking of stealing some ideas and put them to work. Keep all the good work going by posting more informative posts. Thank you. Time well spent on this post.

  79. Barry Hynd says:
    July 8, 2010 at 9:36 pm

    I’ve been a reader of the blog for a fair while and check most days for new posts. I’ve also downloaded your seo and link building ebooks. I found you through sheer frustartion looking for someone in Scotland who actually seemed quite genuine and knowledgeable about SEO. My need for this was related to Scottish Business Forums so that I could have a place to refer people to on SBF if the SEO chat got complicated. I enjoy your posts (even if some go over my head!) and I also enjoy SEO and have played about with it a little myself. Like the other I would keep doing what you are doing. I do like Tom’s suggestion of a monthly ask the expert type post (happy to even host this on SBF but then i’m possibly being really cheeky!) Cheers, Barry

  80. Benjamin says:
    July 9, 2010 at 8:01 pm

    Hello. I am a blogger. I want to blog professionally. I suppose I AM one. I want more traffic (what a shock) and so struggle with this SEO business. So, I read your posts (email subscriber) and I have many questions still. I have one that I will pose here (as you have invited us to introduce ourselves) and here it is: Is it better to target a single keyword phrase (appearing as a title to the post) with matching keyword phrases in the content, RATHER THAN target several keyword phrases (all of which are supported by content? Is it better to choose one? Do additional words in the post title dilute that impact?

  81. TradeShow Ninja says:
    July 9, 2010 at 10:22 pm

    hey Shaun, What a mega thread. I’ve said it before (several times) but I’ll say it again – I read your blog because you do experiments to try to determine what works for seo. It’s one thing to spout conventional wisdom, it’s another thing to determine what works (or doesn’t work). While google is extremely complicated and I don’t think anyone will ever figure it out, you come up with ideas and test them, and at least point us in the right direction. That is why I read your blog. Steve, the experiment-addicted mysterious tradeshow ninja :)

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