Example ‘High Quality’ Ecommerce Site From Google Search Quality Rating Guidelines 2015


This is an example of a ‘high-quality’ site (a product page) taken from the 2015 Google Quality Raters Guide.

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Identifying Which Pages On Your Own Site Hurt Or Help Your Rankings


Low-quality content on a website can affect the ranking of an entire website. Find out how to identify it.

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Investigating A Traffic Crunch


Why has a site lost traffic from Google? Find out.

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REDDIT USERS: How Do You Rank Top In Google?


Hobo got talked about on the front page of Reddit yesterday. Which was nice. I try to answer some questions in this post.

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How To Do Keyword Research FAST with SEMrush Pro


Keyword research is one of the most important aspects of SEO. But do you know what makes it so significant?

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Make A Multi-Purpose Rich Snippet Footer For Your Website


Rich Snippets and Schema Markup can be intimidating if you are new to them – but important data about your business can actually be very simply added to your site by sensible optimisation of your website footer.

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How To Drive Traffic To Your Website Using Keyword Research


An introduction to professional keyword research that leads to better rankings in Google. Updated for 2016.

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What Is The Best Screen Size To Design For?


Are you optimised for the mobile friendly algorithm update – launched on April 21 2015? Here are some notes I have on these search engine rankings changes.

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Link Building: How To Build Links To Your Website in 2016


Updated: Link Building Tips 2015. A simple guide to link building for beginners.

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How To Use H1-H6 HTML Elements Properly


I’ve edited a lot of HTML Headings in the last 15 years! Here are some notes and observations on optimising H1-H6 heading elements for your web page. Most of my observations are highly relevant to Google.co.uk.

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