This is an example of a ‘high-quality’ site (a product page) taken from the 2015 Google Quality Raters Guide.
Low-quality content on a website can affect the ranking of an entire website. Find out how to identify it.
Rich Snippets and Schema Markup can be intimidating if you are new to them – but important data about your business can actually be very simply added to your site by sensible optimisation of your website footer.
An introduction to professional keyword research that leads to better rankings in Google. Updated for 2016.