Results Based White label SEO Service For Agencies

Term 1 Year
No Set-Up Fee

Are you an advertising agency or graphic design company looking to partner with an internet marketing and search engine optimisation company? Do you, too, want to offer white label seo packages to current and future clients as part of a wider advertising mix under your umbrella? Then you’ve came to the right place!

Hobo is an innovative seo company, based in Greenock, Scotland. We’re happy to work with you and in the background if necessary to help you deliver any internet marketing services you require for your clients.

Best of all, if we don’t deliver on our agreed service within agreed timescales we will allow you to cancel the contract and negotiate a refund. We’re think we are the only SEO company in Scotland to offer such a transparent and 100% results-based seo service to ensure you choose Hobo as your seo partner with confidence.

At the time of writing, this is our most cost effective seo and internet marketing product. It doesn’t get any cheaper for professional seo agency services in the UK. But you probably know that already! Please note this is a beta-service, subject to demand.

Our Aims

The aim is to give you the customer, the best deal possible and get your clients’ sites performing optimally in Google, Yahoo and MSN - and us, the supplier, a tailored yet scalable professional and ethical white label seo service, allowing us to deploy the latest seo techniques for your clients in a manageable, cost effective way:

What Clients Get….

  • Website Design “Cloned” To Search Engine Friendly CSS
  • Search Engine Friendly Website Navigation Optimisation
  • Search Engine Optimisation Audit (inc Competitor Analysis & Keyword Recommendation)
  • Detailed keyword analysis to define the targeted key phrases for your business website.
  • Meta tags optimisation including title, description and keywords
  • On-page (landing page) optimisation
  • Redevelopment Of Website Template including On-Page Optimisation
  • Copywriting SEO Recommendations
  • Reciprocal Link Procurement & Management
  • Directory Copywriting & Submissions
  • Search Engine Promotion to Global and UK Search Engines
  • Article Submissions
  • RSS Syndication
  • Sticky Content and Website Functionality Improvements
  • Creation of targeted, optimised pages for Search engines destined as landing pages for visitors
  • Image Optimisation
  • Google Page Rank Consolidation & Improvement
  • Traffic analysis. This will help us in deciding future marketing strategies for your clients.
  • Regular review of campaign + ranking report.
  • Geographic Multiple Key Phrase Targeting & Optimisation for your clients’.
  • Social Book Marking & Networking Marketing Campaign.

Conditions….

  • 12 Month Minimum Contract
  • Full FTP Access To Site

What We’ll Do

We deploy the latest seo / search engine marketing thinking in a manageable way. We promise to work together with you and your client! First we clone the site with seo friendly CSS, then we’ll promote it to Google and the other main search engines, using all of the above techniques. Apart from better search engine visibility and placement, the main changes you’ll see happen are:

  • Clone of Client Website Design To Search Engine Friendly CSS
  • Insert Your (supplied) Content (Text and Images)
  • Analyse your client competitors in the marketplace and give you a realistic goal for the first year.
  • Create A SEO friendly website blog for your clients, ideal search engine fodder for company and industry news.
  • Create A Free Web Directory Links Page for your client to encourage linking to your site.
  • Manage and promote your client on the internet using social book marking sites and search engines for one year.
  • Install the latest traffic monitoring software - Google Analytics, so you can see the number of visitors to your client’s site and where they came from.
  • Monitor Keyword Performance on a day to day basis you can see and test for yourself ROI

Ethical Search Engine Optimisation you can trust

Google can ban your client’s site if you utilise black hat seo techniques. We don’t. We promise to stick as closely to best practice white hat seo techniques you can trust to ensure improved visibility and better placement in the serps (search engine results pages).

  • We promise to stick to ethical ways of promoting your client business, and always try and be as transparent as possible in our communications with you.
  • We promise to try and be innovative
  • We guarantee to work hard
  • We promise to follow good practice white hat seo marketing techniques as laid down by, for instance, Google SEO guidelines:

Results Based SEO

As you may be aware, seo is a bit of a creative art, but nothing is for certain in a market dominated by Google, who constantly change the search engine results it provides for users. That’s why you should beware of seo consultants or agencies who offer guarantees for specific search engine marketing campaigns especially without a close examination of the site and industry.

Our seo service is results based, however. Our final invoice charge to you is dependent on 1) our promise of service to you and 2) results from or agreed campaign being met.

Google is the main search engine, so a lot of our efforts will be to optimise your sites for that engine.

Typically we will agree to (using Google Analytics):

  1. Increase Relevant Search Engine Traffic To Your Site
  2. Increase Visibility in Google for Relevant Keywords we agree to target
  3. Increase Keyword Long Tail Traffic to your site
  4. Increase the number of visitors overall to your site
  5. Increase Number of Links pointing to your site
  6. Increase Google Page Rank

You should begin to see favourable results within 1-3 months, and our campaign should be really performing by the 6 month period.

Judge Us On Results

Believe us when we say we are taking a break from tradition here in the seo market in Scotland by offering a complete, quantifiable and tangible ROI / Results based partnership for you. We cannot make guarantees in search engine marketing (like, “number 1 in Google in 48 hours”). No seo agency can. However we have had excellent results recently for a few of our customers / partner sites (please bear in mind Google changes day to day - we aim for solid, long term stability at the top of Google at all times):

Adpartners (Keyword - Advertising Agency!)
Hobo (Keyword - Best SEO Scotland!)
Accessibility 101 - (Keyword - Accessible Website Design!)
North Glasgow College - (Keyword - glasgow college!)

We Track Performance with keywords using analytic software we give you access to:

Some of our new positions at the top of Google!

…and monitor keyword performance over time:

  • Left: Position in Google with Number 1 at the Bottom
  • Bottom: How long it took to get to the top in Google.

SEO Results Chart for Keyword

One of our customers. XS Stock, enjoyed a good first year with Hobo. We track visitors to the site using a lot of different analytics, but primarily Google Analytics, which we install free in our service.

Excellent Visitor Stats for XS!

Expert Understanding of the search engines

The following factors are seo speculation on some of the considerations search engines may presently be using or which could be built into their algorithms. Ethical search engine optimisation agencies link Hobo consider and concentrate on the following:

  • Age of site
  • Length of time the domain has been registered
  • Age of content
  • Frequency of content: regularity with which new content is added
  • Text size: number of words / keyword density
  • Age of link and reputation of linking site
  • Standard on-site factors
  • Negative scoring for on-site factors (for example, a dampening for websites with extensive keyword meta-tags indicative of having been Over Optimised [^SEO-ed])
  • Uniqueness of content
  • Related terms used in content (the terms that the search engine associates as being related to the main content of the page)
  • Google Page rank (Only used in Google’s algorithm)
  • External links, the anchor text in those external links and in the sites/pages containing those links
  • Citations and research sources (indicating the content is of research quality)
  • Stem-related terms in the search engine’s database (for example, finance/financing)
  • Incoming back links and anchor text of incoming back links
  • Negative scoring for some incoming back links (perhaps those coming from low value pages, reciprocated back links, etc.)
  • Rate of acquisition of back links: too many too fast could indicate “unnatural” link buying activity
  • Text surrounding outward links and incoming back links. A link following the words “Sponsored Links” could be ignored
  • Use of “rel=nofollow” to suggest that the search engine should ignore the link
  • Depth of document in site
  • Metrics collected from other sources, such as monitoring how frequently users hit the back button when SERPs send them to a particular page
  • Metrics collected from sources like the Google Toolbar, Google Analytics, Google AdWords/Adsense programs, etc.
  • Metrics collected in data-sharing arrangements with third parties (like providers of statistical programs used to monitor site traffic)
  • Rate of removal of incoming links to the site
  • Use of sub-domains, use of keywords in sub-domains and volume of content on sub-domains… and negative scoring for such activity
  • Semantic connections of hosted documents
  • Rate of document addition or change
  • IP of hosting service and the number/quality of other sites hosted on that IP
  • Other affiliations of linking site with the linked site (do they share an IP? have a common postal address on the “contact us” page?)
  • Technical matters like use of 301 or 302 to redirect moved pages, showing a 404 server header rather than a 200 server header for pages that don’t exist, proper use of robots.txt
  • Hosting uptime
  • Whether the site serves different content to different categories of users (cloaking)
  • Broken outgoing links not rectified promptly
  • Unsafe or illegal content
  • Quality of HTML coding, presence of coding errors
  • Actual click-through rates observed by the search engines for listings displayed on their SERPs
  • Hand ranking by humans of the most frequently accessed SERPs

Contact info@hobo-web.co.uk or phone 0845 094 0839 (09:00 to 17:00 GMT) to get started!

PS - Although we are based in the West of Scotland, it doesn’t matter where you are located. We’ve worked in the past with clients based in Glasgow, Edinburgh, Ayr, Greenock, Paisley, Lanarkshire, Hillington, Cardonald, London, Aberdeen and Motherwell, as well as many other UK cities. We’ve also worked with numerous design companies and advertising agencies to deliver white label seo and cms packages.

Typically you will pay by Bank Transfer (Ideally) or Cheque on the first of every month from Contract start until contract completion. What you charge your clients is eventually up to you. For more you could see our agency credentials or call us on 0845 094 0839.

Let us worry about your clients’ search engine optimisation (seo) needs….. and you can get back to making money doing what you do best!

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