What is the SEO Magic Bullet? What is the big secret in SEO? How can you deliver it to achieve top number 1 rankings in Google, Yahoo and MSN?

Many people ask me this one and there’s a simple answer.

There is none. No magic bullet in seo, at least. There will always be those who would believe in such a thing, but it’s a theory, and that is it. There is no such thing as a magic bullet in seo, so don’t believe a seo company who tells you different. Good positions in the search engines take hard work whether it be creating a website Google likes or promoting a finished site nobody knows about to search engines and social media networks in a proper manner.

Sure, there’s tricks and tactics that are deployed by some better than others, but there are no big secrets (no “white hat” anyway) in SEO. There is clever seo, though, and creative seo. SEO that gets results with the minimum of effort.

If anybody had the magic bullet, they’d have used it by now, and Google would have been on them faster than a hobo on a hot sandwich (I can say that can’t I).

The biggest advantage any one seo has over another is experience. A culmanation of knowledge. The knowledge of what doesn’t work and what will actually hurt your site is often more valuable than knowing what will give you a short lived boost.

Getting to the top of the serps is be a simple formula - it has to be. One that is constantly in change. But it’s more a collection of skills, methods and techniques, a way of doing things, than a one-size-fits all magic trick. After 8 years, I’m still trying to get it down to it’s simplest denominator.

I think it’s about doing simple stuff right. From my experience, this is borne out time and time again. Good text, simple navigation structure, quality links. To be relevant takes time, effort and luck, just like anything else worthwhile.

No magic bullet theory - no big secrets - not in SEO at least. OCD helps, though, does that count, I wonder?

Here’s some more on the topic:

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