Hobo SEO Blog

Free Listing On Inverclyde’s Premier SME Directory – MyGreenock

We’re putting the finishing touches to a FREE local SME Business Directory for Greenock, Port Glasgow and Gourock (Inverclyde) businesses and companies.

The aim of this seo friendly web directory is to advertise all the local businesses on Google, Yahoo and MSN – free, to show potential clients just what we can do in terms of innovative internet marketing. If you have a sme (small and medium enterprise) in Greenock or the surrounding district then you qualify for this free advertising. If you are a charity you can apply for site-wide free advertising in the directory. (more…)

We've recently updated our comments policy and increased the number of comments a visitor has to make to get seo friendly links in comment signatures to reward long term readers and make it a bit harder for dofollow spammers ;) - I told you dofollow spamming wasn't a long term strategy....

It’s thought Content IS King and Links ARE Queen. So using this simple formula by adding good content and generating lots of quality links you can reasonably ensure good ranking in Google, at least. (more…)

What you’re seeing below is confirmation that Money Supermarket is still an “authority site” in Google (as of today), and as such, still appears at the top of Google for it’s trade mark term.

Note the extra links under the domain? That is the sign of an authority site for a particular key term.
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Update – I removed the company name – I don’t want to use this blog to single out other companies strategy.

XXXXXXX (at the time of writing) seem to have lost their authority status for their trademark term, “XXXXXXX“, in Google at least.

An “authority” site is one which Google values, and Google provides extra linkage to from search engine page results -

(see Hobo Web in Google).

Update 5/03/2008 – oops – it’s happened again!

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Well we’ve started to get some results in from our qualitative Google SEO Mythbuster Test #1.

Does Google Like Valid Code? and the results we have….is yes! (more…)

Are you in Google Supplemetal Hell? (more…)

After seeing many posts on blogs and statements on seo company websites about the factor W3C compliance (ie valid html and css) plays in Google when it comes to rank your site in it’s search engine results pages, we thought we’d try out a series of tests to try and examine the role well formed pages (or pages with invalid code) actually plays in Google today.

We also thought: “how many other seo companies have actually tested this for themselves?” (more…)

A big misunderstanding of Google and search engines like Yahoo & MSN is to view them as “one big super-computer.” In fact, they are tens of thousands of machines, located in different “data-centers” (DCs) all over the world.

And they do not get updated all at the same! Instead, changes are rolled out slowly, a few data-centers at a time, and a few machines per datacenter at a time. (more…)

Keeping up with all your competitors on the internet today can be very, very expensive. Websites can be expensive. Search Engine Optimisation is time consuming so expensive (ineffective seo is even more expensive!). Google Adwords is expensive when you don’t know what you’re doing.

But you know, it’s never been CHEAPER to market your Glasgow based business worldwide. (more…)

Do you know how Google works?

Only the people at ‘Google’ know exactly how Google works. However, we know a lot about Google, how it will probably see your site and generally what you need to achieve and the changes you might need to make to rank higher in SERPS. We know the rules on ranking well and we know what you are definitely going to get penalised for. We do a LOT of research. But do we know the inner workings of Google? No – No SEO company does. (more…)