Hobo SEO Blog

We've recently updated our comments policy and increased the number of comments a visitor has to make to get seo friendly links in comment signatures to reward long term readers and make it a bit harder for dofollow spammers ;) - I told you dofollow spamming wasn't a long term strategy....

Hobo is a Website Promotion Company based in Scotland. Our services include search engine / website promotion & optimization alongside standards based website design. We have clients across Scotland, the UK, and now the world!

We can handle all aspects of your organic search marketing strategy and website management.

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Imagine the National, no, International, press coverage your business could get, if your business is the first business in the UK to appear in court over the inaccessibility of the company website. (more…)

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free (well unpaid), targeted traffic to your web site. You don’thave to pay a penny to get into any of the major search engines so beware seo companies with unethical promises.

It’s also an excellent way of determining the accessibility of your site. If a search engine can dig deep into your website quickly and easily, then chances are, so can most other people. (more…)

What does Website Accessibility have to do with SEO?

Proper use of standards and bleeding edge best practices makes sure that not only is the copy marked up in a semantic fashion which search engines can interpret and weigh without confusion, it also skews the content-to-code ratio in the direction where it needs to be while forcing all of the information in the page to be made accessible, thus favoring the content. (more…)

Proper Use Of H1, H2, H3, H4, H5, H6 header elements

The six heading elements, H1 through H6, denote section headings. Although the order and occurrence of headings is not constrained by the HTML DTD, documents should not skip levels (for example, from H1 to H3), as converting such documents to other representations is often problematic. W3C

However you do not need to use all six elements to structure your pages.

For example:

<H1>Website Design Basics </H1>
<p>Here is some text</p>
<H2>HTML</H2>
<p>Here is some text</p>
<H2>CSS</H2>
<p>Here is some text</p> (more...)

You can create a dynamic dropdown menus on your site that meet accessibility requirements and is seo friendly and then link your pages together in a Google friendly way.

Just be sure to employ a system that uses CSS and Javascript (instead of pure javascript & HTML tables) and unordered lists as a means of generating the fancy drop down navigation on your website. (more…)

Bobby is a comprehensive web accessibility software tool designed to help expose and repair obvious barriers to accessibility and encourage compliance with existing accessibility guidelines.

Bobby tests for compliance with government standards, including the U.S. Government’s Section 508. It offers prioritized suggestions based on the Web Content Accessibility Guidelines provided by the World Wide Web Consortium’s (W3C) Web Access Initiative. Bobby allows developers to test web pages and generate summary reports highlighting critical accessibility issues before posting content to live servers. (more…)

If two links are adjacent to one another, a screen reader will have problems interpretating them. (more…)

The W3C advise “don’t say click here” and professional seo agencies recommend it. If you use link text like “go” or “click here,” those links will be meaningless in a list of links. Use descriptive text, rather than commands like “return” or “click here.” (more…)