HA!

Aoccdrnig to a rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by itslef but the wrod as a wlohe.

You know a lot of poeple type mispellings into Goolge – it is a source of traffic – and in order to rank for these common mis-spellings you’ve got to have them on your pqae or in links pionting to your page. Seemtmios it’s good to scerw things up, but hardly professional search engine optimizaion.

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Did you know when you link to a Hobo SEO post we have search engine friendly links back to your site if approved? Our comments are also search engine friendly you know (once you've commented on a few posts)! Do you need any more encouragement to get involved in the conversation ;)

I thought I would elaborate on my thinking about seo “heat” and try to unify how I visualise seo and the art of search engine optimization.

Disclaimer: Not How Google Works, More How I Visualise & Explain SEO To Prevent Madness.

It’s based on observations I’ve made over the last few years. What’s this all got to do with Viagra? You’ll find out.

Visualizing Neighbourhood “Heat”

All the major search engines rely on links to tell them about sites and pages and to help them determine what a site is about.

Yes, content will always be king (especially in the future) but without links, content can be a mute point.

You can have the best content in the world, but if you don’t have links pointing to it from other sites, it may lose out to better optimized content on ‘hotter’ sites, even if that content is of poorer quality.

To properly visualise this “seo heat” analogy, you’ve got to accept success in search engines for competitive terms is down to links – the number of links, the number of right links, the number of ‘hot’ links.

Read More About This Heat Analogy

SEO TIPS Ever wondered how you start a blog? Ever wondered how popular seo blogs started? I decided to take another look at how some of the blogs I read on a weekly basis kicked things off. Read more about Starting a Winning Blog

This article has been updated here – The Most Useful Posts On The Hobo SEO Blog.

We used the Hobo blog to generate 78,452 unique visitors to this site in 2007, not bad considering we don’t pay for any links or advertising, in any shape or form, and generally we simply don’t have the resources to blog more. The vast majority of visits are from targeted sources, too.

Actually, 2008 for us will involve shorter blog posts (on the whole), and less blogging from us. It’s not because blogging doesn’t bring the visitors in. It’s the opposite. We’ve got to much work we have to get on with.

The following posts on the Hobo SEO Blog are examples of what we use our Wordpress powered blog to do, and my favourite posts.

Read more about the best Hobo posts in 2007

Hobo is a Website Promotion Company based in Scotland. Our services include search engine / website promotion & optimization alongside standards based website design. We have clients across Scotland, the UK, and now the world!

We can handle all aspects of your organic search marketing strategy and website management.

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Imagine the National, no, International, press coverage your business could get, if your business is the first business in the UK to appear in court over the inaccessibility of the company website. (more…)

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free (well unpaid), targeted traffic to your web site. You don’thave to pay a penny to get into any of the major search engines so beware seo companies with unethical promises.

It’s also an excellent way of determining the accessibility of your site. If a search engine can dig deep into your website quickly and easily, then chances are, so can most other people. (more…)

What does Website Accessibility have to do with SEO?

Proper use of standards and bleeding edge best practices makes sure that not only is the copy marked up in a semantic fashion which search engines can interpret and weigh without confusion, it also skews the content-to-code ratio in the direction where it needs to be while forcing all of the information in the page to be made accessible, thus favoring the content. (more…)

Proper Use Of H1, H2, H3, H4, H5, H6 header elements

The six heading elements, H1 through H6, denote section headings. Although the order and occurrence of headings is not constrained by the HTML DTD, documents should not skip levels (for example, from H1 to H3), as converting such documents to other representations is often problematic. W3C

However you do not need to use all six elements to structure your pages.

For example:

<H1>Website Design Basics </H1>
<p>Here is some text</p>
<H2>HTML</H2>
<p>Here is some text</p>
<H2>CSS</H2>
<p>Here is some text</p> (more...)