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I am always on the look for duplicate content issues. I think I have seen -50 positions for nothing more than a lot of duplicate content although I am looking into other possible issues. Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture. It’s usually pretty decent at this but it totally depends on where you are linkbuilding to within the site and how your site navigation is put together. (more…)

We've recently updated our comments policy and increased the number of comments a visitor has to make to get seo friendly links in comment signatures to reward long term readers and make it a bit harder for dofollow spammers ;) - I told you dofollow spamming wasn't a long term strategy....



TIP 18I’ve not got any proof this actually happens, but I do it. Rather than tell Google via a 404 or some other command that this page isn’t here any more, I have no problem permanently redirecting a page to a relatively similar page to pool any link power that page might have, or even redirect it server side to the home page. (more…)



TIP 17Does Google rank a page higher because of valid code? The short answer is no, even though I tested it on a small scale test with different results. (more…)



TIP 16Google hates everything Microsoft does so avoid ASP lol :) (more…)



TIP 15Another one to forget about. Sometimes I use directories and sometimes I use files. I have not been able to determine if there is any actual benefit to using either. (more…)



TIP 14This is another one of those areas in SEO or website development that you shouldn’t be concerned about. My advice would be to keep it consistent. (more…)



TIP 13As I mentioned in the ALT Tag seo tip, some seo proclaim putting your keywords in bold or putting your keywords in italics is a benefit in terms of search engine optimizing a page – as if they are working their way through a check list. (more…)



TIP 12Clean URLS (or search engine friendly urls) are just that – easy to read, simple. You do not need clean urls in a site architecture for Google to spider a site successfully (Update 23/9/08 – apparently confirmed by Google), although I do use clean urls as a default these days, and have done so for years.

Is there a massive difference in Google when you use clean urls? (more…)



TIP 11Ah the ALT tag. An essential part of that on-page quality score seo crow about lol :)

  • Keyword in the Title Tag – Check
  • Keyword in the Page Content – Check
  • Keyword in the meta description – Check
  • Keyword in the ALT Tag?

(more…)



TIP 10I can’t even say this word properly – Canonicalization. Does your site have canonicalization problems?

(more…)

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