Don’t Optimise Your ALT Tags For Google!

TIP 11Ah the ALT tag. An essential part of that on-page quality score seo crow about lol

• Keyword in the Title Tag - Check
• Keyword in the Page Content - Check
• Keyword in the meta description - Check
• Keyword in the ALT Tag?

Not quite!

If you were checking off some quality score card and ensuring your keywords where in every flippin’ tag on your page you’ve probably told Google what to derank you for if you don’t have the link-power to back it up (and sometimes, even if you do).

Use ALT tags (attributes) for descriptive text that helps visitors - and keep them unique where possible, like you do with your titles and meta descriptions. Sure, throw your keyword in there if you want once or twice.

Don’t obsess. Don’t optimise your ALT tags just for Google - do it for humans, for accessibility and usability.

And remember - even if, like me most days, you can’t be bothered with ALT tags, at least put a blank one in so people with screen readers can enjoy your page.

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