Online Reputation Management



Project: Online Reputation Assassination……Cancelled. Never ever, ever spam a seo interview. ;)

Well it worked. Tim Nash & I decided to cooperatively ‘out’ a scurrilous / inexperienced / stupid / possibly reformed ;) comment spamming ‘seo company’ in a recent post on the Hobo blog and on Tim’s blog.

The idea was to (temporarily) hit them where it hurts – in Google results pages (SERPS). To rank above them for the company name with one post even though they have been building links to their site for months if not years…..(21,200 Inlinks). I did this because he p*ssed me off, wasted my time, and I could.

Tim & I managed to achieve this with 1/2 hour, 2 articles and a few organic links and a bit of experience. Within 9 minutes I was No1 in Google UK for their company name, replacing that with bad press about them.

Tim followed shortly thereafter, and even now we are in everflux competing at the top of Google for their brand name.

They faced, after possibly years of ninja link-building (though not Jim Boykin’s type :) ) and search promotion, total discredit at the top of Google when anyone was researching their company name, all because they didn’t play nice with my blog.

Within 24 Hours Online Reputation Disaster Ensued

 

(PS – And yes, I will blank out the name in the image…..in time)

Tim and I went for the quick kill, but in a very considered way, with every intention of repairing these guys serps – we just wanted to “frighten” them and make them think twice. I certainly managed to keep the reputation damage to the company under my control and confined to this blog, thanks in large to Andy Beard’s considered title change at Sphinn (actually he was probably just playing it safe in case I got him sued) ;)

Oops - This article went hot and a lot of people saw it!

…. and although there will be residual effects in the social networking space – and you guessed it, from spam scraper sites – guess they will just have to live with that for now and just thank their lucky stars we didn’t fight back in a prolonged damaging frenzy.

Some started calling for an apology from the ‘spammer’ and he gave me it on Tim’s post, here.

Not that I particularly set out for an apology, but I’ve received an apology, and I have removed the seo company name on the original post – after an agreement the top guy in the company takes the blame, not the inexperienced link ninja (if they are indeed two different people) – Ninja Commenting On This Blog & Others! – in the interests of good Karma.

I think there’s things anybody can take from this;

  • Bloggers hate comment spam, even seo bloggers (ironic I know)
  • Be careful commenting on blogs especially representing a company or using an online identity you need
  • Be sensible if you are commenting
  • Don’t “look” like a spammer
  • Don’t Spam me or I will out you
  • Bloggers have pals
  • Sometimes bloggers have nothing to blog about…except YOU
  • Remember any blog can be a potential reputation management headache you might not be able to recover from so easily
  • One creatively optimized post on a moderated semi-authoritative or trusted domain can trounce a domain promoted through crap directories and on splogs and give you a real and present danger to your online identity
  • Number of inbound links mean nothing
  • Site Trust & Authority in Google mean everything
  • I beat Tim in the SERPS :)

Disclaimer – As a ‘reformed comment spammer’, I am not saying this guy is evil or any such nonsense. Hell, we’re all spammers to Matt Cutts :) He flew in well above the radar with 10 comments on the blog one after the other – adding little or no value to any of the conversations – so high above the radar it would have been remiss of me not to shoot him down, take my frustration out on him and slap him about publicly.

There’s no intention of prolonging the ‘spammer’s’ misery (too much) – it’s not as if we want to see their actual business suffer – so as we agreed – Tim and I are already starting to repair these serps (as much as we can). This was a 24 hour show.

This guy hopefully has learned he needs to be a bit more considered in commenting on blogs – he needs to become a Ninja Link Builder if he’s going to go down that route, or perhaps he should just retire to his own blog, as I did, and start improving the content on that.

Of course, you might want to reconsider your entire strategy in case you’re on Google’s radar now….eek!

I’d really like to thank Andy, Tim, Sebastian, Shady SEO, Martin and all at Sphinn for the visible link & Stumble support, and request, in the interest of Good Karma, to remove the company name from your blogs too. Of course, it’s up to you, but I’m willing to give the guy a break assuming we don’t see him pop up again any time soon, and would ask you to consider doing the same.

Thanks & Kudos!

If you enjoyed this post, please share :)


Loading Facebook Comments ...

12 Responses

  1. Tim Nash says:

    Let this be a lesson never spam a blog interview :)

  2. Brian Wallace - NowSourcing says:

    Looks like you fried some of their neurons :) Nice illustration Tim and Shaun.

  3. Shaun Anderson says:

    Cheers! It was too easy – started to feel bad about it to be honest. There’s one or two companies who actually deserve ths sort of assassination. I’ll keep the real stuff for them.

  4. Martin Bowling says:

    I too have edited my posts and removed mention of their company name. I will wait and black out their names from the graphics when shaun does :) Thanks for some entertainment and blog fodder for the past couple days :)

  5. Shaun Anderson says:

    Cheers Martin….glad to see you’re responding in a similar fashion. :)

  6. SlightlyShadySEO says:

    Perhaps you’re a bit nicer on these guys than me. I dislike these guys not only for the comment drops, but on the basis that they appear to be one of those SEO services that charge dirt, but make your site take a nose dive via transparent, crappy tactics. I’ve had to recover from what similar companies to this one have done to sites before, and it is a lot more difficult than starting over many times. At least a decent blackhat could try and CONCEAL what it was they were doing.(Note that I do not EVER advocate blackhats taking on clients) But these guys just…ughh! Sorry. Pet peeve. I dislike SEO without any skill or artistry to it. However, I can see what led you to your decision, and find it respectable. Regards, XMCP

  7. SlightlyShadySEO says:

    Oops, forgot to say it. Thanks for the link. I appreciate the mention :-) Feel free to hit me up anytime you need a link for a worthy cause.

  8. Billy The Blogging Poet says:

    First time here thanks to Stumbleupon ” * Bloggers hate comment spam, even seo bloggers (ironic I know) * Be careful commenting on blogs especially representing a company or using an online identity you need * Be sensible if you are commenting * Don’t “look” like a spammer * Don’t Spam me or I will out you * Bloggers have pals * Sometimes bloggers have nothing to blog about…except YOU * Remember any blog can be a potential reputation management headache you might not be able to recover from so easily * One creatively optimized post on a moderated semi-authoritative or trusted domain can trounce a domain promoted through crap directories and on splogs and give you a real and present danger to your online identity * Number of inbound links mean nothing * Site Trust & Authority in Google mean everything * I beat Tim in the SERPS :)” Great points to take away– thanks.

  9. Shaun Anderson says:

    Shady – Thanks for the link and support. I hear you and agree with you. There was just too much bad karma around the search space at the moment for me to be bothered to add it to it for long. @ Tim Ha Ha just read your first comment again….

  10. Shaun Anderson says:

    Thanks for the Stumble Billy!

  11. Chris says:

    Wow… I amazed at how a couple of guys can change someones online business in a matter of hours. Good effort, I bet they will think twice. Anyway, its a great selling tool of your advice and work and has lead me to signing up to your RSS feed. Thanks.

  12. carissa seo putri says:

    as a good reader, if we have nothing to discuss probably we don’t need to comment at all. otherwise, we’re just spamming. cmiiw



Learn how you can get more sales from your website

Subscribe for free and let us share with you:

  • how to submit your site to Google, Yahoo & Bing
  • how to optimise your site to get more traffic from Google
  • how to target the most valuable keywords for your business
  • how to make your site rank better in free Google listings
  • how to rank high & avoid Google penalties in 2014

Trust Hobo with your SEO plan

Find out more