SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Machine learning, content
Search Buzz Video Recap: Google Algorithm Update, RankBrain, Authorship, Keyword Planner & AMP
This week in search, I covered a potential Google quality search algorithm update that happened earlier this week. RankBrain is cited as being used
Machine learning for large-scale SEM accounts
Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find
Help! I just launched a new website and my search rankings tanked!
Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. The post Help!
How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company's method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious
How to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
How to use images to bring real world credibility to your digital presence
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers
Search in Pics: Android Nougat statue, John Jerry in self driving car & a Google chandelier
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how
Google: With Authorship Gone; It Doesn’t Mean We Know Who Wrote An Article
Last week, we reported that it is safe to remove authorship markup from you site, citing Gary Illyes who said Google now completely doesn't use
Google AdWords Promises To Make Dynamic Search Ads More Relevant
Google announced quietly on Google+ that they are going to be making the Dynamic Search Ads feature in AdWords more relevant...
Google My Business New Navigation Experience
Google has added a new view to edit your business information in the Google My Business login area. Google calls this the "navigation experience"
eBay Tries AMP: Google Encourages All Web Sites To Try Out AMP
Yesterday, eBay announced they are experimenting with AMP pages for their massive auction e-commerce site. They had many hiccups but overall...
How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About – Whiteboard Friday
Posted by randfishSEOs and executives speak different languages. It's a simple fact, but it's one that often acts as a blocker for getting your ideas
Stop Believing Google Search Console’s Sitemap Indexation Report
We often get asked why Google is not indexing the URLs in a client site’s XML sitemaps. There are plenty of reasons why Google may
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Dynamic search ads,
Google says Dynamic Search Ad targeting will soon get better
Query matching set to improve over several months. The post Google says Dynamic Search Ad targeting will soon get better appeared first on Search Engine
What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner The post What the heck is going on with Google Keyword Planner? appeared first on Search
Dr. Pete’s Guide to Changing Google SERPs at SMX Advanced
I had the opportunity to cover Dr. Pete’s talk at SMX Advanced for Search Engine Land (Andrew isn’t the only one who can repost his content).