New Google Tip: These Results Do Not Include The Word….

I haven’t seen this before in the UK SERPS.

Now when the words don’t actually appear on the page, Google says:

“Tip: These results do not include the word”

… at the bottom of the serps.

Why are they showing these pages if the word is not on the page? Well sometimes the word omitted is not on that page, but on another on the site. Sometimes the word is on the linking page of the site that links to that page. Sometimes it is actually somewhere in the link graph of that site. Google traditionally gives you every chance possible by counting these words if you have most of the words on the page.

It would be VERY interesting if Google was reweighting links with anchor text that don’t appear on the page. It’s actually quite difficult to produce the search result, it may be that Google, when there is definitely no relevant match with the word in page titles, it ignores that last word? I am surmising.

When I checked the serps with and without the word, there where slight discrepencies in the result, too.

Written by Shaun Anderson