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100% SEO Geek Stuff – Google Pagerank
This is one of my ‘thought experiments’, but one I’ve been testing for ages LOL, and on a number of sites and it does seem to work, for me. I’d like feedback on from seo geeks – you know who you are :)
How do you identify the strongest pages on your site, in terms of real Google PR as measured by Google, or link equity (do they differ?), using no tools or API, and only Google? Can you observe and measure real pr as it happens?
Surely you would need to leave Google to rank pages with nothing more than Pagerank to observe such a ‘force’? So, can you do such thing? Perhaps.
We all know what do do to rank a page. If it is the subject matter of a page, with keyword in the textÃ‚ through-out, with a H1 title tag and page title and it is in internal links or external links, to or from the page, these pages will rank, if you have Pagerank.
So if you wanted to rank your page by real undiluted PR, then perhaps you need to identify and ensure:
- The placement of a keyword that is not in any of the attributes you get a ranking bonus for – say, not in links, or page titles. Only in text.
- A keyword (ONE), that is at the top of content (because placing it at the bottom activates a page level system rank (keyword at top of content wins), and in the same place on every page (but not part of the site template)
Then, if you do a site command in Google, with that word added, do you force Google to return pages by PR? Surely, it has nothing to else to go on in terms of ranking pages within your site apart from simple Pagerank (or link equity – is there a difference?).
I’ve tested it over the last two updates. It seems to work. The only thing you need to know is your Domain PR, and work back from there to get an idea where your link juice is massing – and more importantly, where it isn’t.
Know that using the Google :
- site:www.hobo-web.co.uk (the site: command) you get a random list of pages
- add a modifier and hey presto, listed by PR / link equity? It is, I know this site inside out.
Interesting! With this, you can virtually list pages in order of onsite PR atop rankings. Generally, the high PR pages are listed first, and are usually linked to from;
- the home page & sitewides (making allowances for fresh content boosted articles by links from social media home pages etc)
- then from external links, (but this depends on the actual strength of these links)
- then FRESH CONTENT (which may receive PR within 12-24 hours observing it….. under which are
- then pages starved of PR,
- and then even pages Google has a problem with and has nuked that you can just get out of there!
- pages that you screwed up (faulty 301 / or indexed pages meant to be 404) that happened on the recent server move we did
What you also see is either:
- PR fluctuates wildly on internal pages especially at the lower end of the scale, CONSTANTLY
- Or this flux is cased by different DC, which may show slight modifications to the PR algo itself across DC
- keyword density is not in itself a metric which is visibly used (because surely KD would kick in at this level, to assist with ranking as there is nothing else to go on). If KD played a part.
- keyword placement / proximity / repetition is a factor but this isn’t keyword density at work, which many think it is
As I said, it’s a thought experiment. I hope you’ll work with me, and yes, I know of a few tools that can almost do it but they all rely on Toolbar data which is not an exact metric, is out of date, are not measuring anything near actual pagerank.
Caveat – I just re-flowed my site navigation(s), so it is a bit over the place at the moment although you can still see clearly what I am on about :)
And remember. Pagerank is not how Google ranks pages in the SERPS. Pagerank is just the invite to the party – without it, you don’t get in. Knowing where PR is on your site, can help you get more PR to as many useful pages as possible, and get more of your PR to more of your pages. The best way to improve your actual PR (and the toolbar) that sticks is to get real editorial links. Using social networking sites is a short term strategy.
Google Toolbar PR might not be with us forever, that’s why I’m trying to identify a number of ways to measure the health of a site, and not necessarily with anybody’s tools, so SEOmoz’s pagerank tool might come in handy in future.
If this is PR you can observe – it’s actually what Google is using, it seems. Food for thought, especially when you compare in Yahoo and MSN.
I could be totally misinterpreting what I see. What do you think?