Google’s Matt Cutts is attempting to clarify PR Sculpting using Nofollow for the rest of us after the recent hulabaloo surrounding his comments at a SEO conference a short time ago.I’d long fell out of love with PR sculpting internal pages using nofollow as the results were not worth it for me on the sites I worked on (some are quite large) – last April I posted this about PR sculpting:
As I have said, IÃ¢â‚¬â„¢ve been playing about with rel=Ã¢â‚¬nofollowÃ¢â‚¬ on this site for 4 months, and in all honesty, in future, I wonÃ¢â‚¬â„¢t be relying on nofollow to sculpt unimportant pages out of any possible link graph, just optimising those pages better, or leaving them out altogether, like I used to do in 1999. It can be a useful tool in a site redevelopment, but from here on in, IÃ¢â‚¬â„¢ll be keeping nofollow for bad neighbourhoods and, pending further testing, on top level blog pages, using Andy BeardÃ¢â‚¬â„¢s Nofollow Dupes (ED – actualy that’s back for now for externals) although this site is still a linky love / dofollow blog (for regular contributers at any rate). (ED As Matt Cutts said that’s OK to reward regular contributers)
In June 2008 I posted this about Nofollow and PR Sculpting:
I tested it, and as far as I am concerned, on a 300 page site at least, any visible benefit is microscopic.
A lot of SEO seem really worried about this supposed change. I’m not. I won’t be changing my blog comments, I won’t be worrying about which pages pass PR, I still think you only need a TINY amount of PR for a page to rank and then it’s down to the other stuff like link diversity and anchor text. Why should the normal guy worry about passing PR? Most sites are designed to rank, not help others.
I’m still going to link out freely, and use a blog as it’s meant to be used regardless of how Google’s changed PR (unless my rankings tank of course!). If I want to make sure pages have PR, er, I’ll link to them often in a sensible navigation structure.
Sometimes I wonder if people even ever needed to hear about Google PR nevermind the “science” LOL of PR sculpting in the first place.
Anybody who reads this blog knows I test things for myself because frankly I’m just like everybody else – I don’t know the lot, nobody does, but if you’re relying on heresay and other people’s unpublished experiements without testing yourself, you’re always going to be in the dark.
In theory PR sculpting sounds cool, in practice, it is very dissapointing. Some people think it works, and perhaps on their sites it might – who knows. I remember one SEO saying at the turn of a year it worked and showing the benefits of it in terms of Google traffic. I checked my sites over the same time and recognised a slight increase in Google traffic over the same period – without any sculpting. But you never know, do you?
What do you think?