I’ve been playing about with the seo tools from CEMPER, Link Research Tools, for a few months now, and they are amongst the very best link research tools I’ve ever used. In fact, having these tools running in the background is a bit like having an extra member of staff. That’s praise indeed, if you know what I’ve said in the past about a lot of seo tools out there, also, that there’s no affiliate links in this post.
So. These tools are good.
If you are into fancy charts, they are there. If you just want the data for export, you can do that too. I usually just want the data for my own purposes – and the Backlink Profiler Tool is probably my favourite. The Common Backlinks Tool is pretty useful too. I should say the tools are REALLY easy to use as well. Link Research Tools connects with the other well-known seo tools on the market so you can grab a lot of data for lots of pages. The more data, the better.
Pricing is pretty reasonable too. My only real gripe with the tools is I’d like to be able to run more of the tools FASTER – but I think this limit is by design at the moment. I found myself wanting to set up campaigns and run multiple tools with fewer clicks – but I think that ‘speed limit’ is in place by design too. Still, I can live with that.
I use the competitive link analysis provided by tools like these:
- to look for any obvious short cuts to take advantage of – it’s always nice to impress new clients immediately, and get them involved (I should do this more, in fact)
- to see which competitors are really spamming it up and getting away with it
- for ideas about posts for a client site that attracts links
- to see which newsworthy items pick up links from the press for instance
- to identify when the site pushes for traffic via linkbuilding
- to pick out the links from quality, respected sites that I might have problems getting – for discussion with client’s marketing department
- to get an idea the type of sites that will link to a competitor
- to look at the soup of links that a no1, no2 and no3 site especially can get away with and still rank top in Google
- to LEARN how other sites have got where they are.
- to learn the idea i might not have thought of
- to learn a bit about the client’s industry and competitors
- to tell clients the task at hand (yesterday I noticed a competitor of my clients had links from The Wall ST Journal, NYTImes etc etc – it helped me point out to the client his main competior was REMARKABLE, actively engaged in sucessful online marketing ALREADY – a player. Another client noticed from my Competitive Link Analysis once a PR7 that linked to his competitor, was actually a site his GOOD FRIEND OWNED. I wonder what will happen to that link…
Often, I use competitor backlink analysis to gather historic and realtime data to recommend to a client or show them how they SHOULD be marketing their business to achieve online popularity, while I set about making them popular online.
I will point out while these seo tools are GREAT, it’s how you interpret the data, and how you go about making this data relevant to your business, that will see you succeed in your own link building efforts. I don’t agree with every measurement made by these tools, or with every result they provide. You don’t need the same links as your competitors to rank, remember.
If you are a creative marketer, you don’t need any tools to be a ‘link builder’ – I hate that term.
But…. if you want to see how the other guys are doing it, have an easy job where all you need to do is collect the data, or are looking for a bit of backlink-inspiration, or needing a backlink profile you can be proud of – Link Research Tools are just about as good as it gets.