I don’t really try to ‘manipulate’ Google PR that much – I think Google kicks back too much these days in the short term at any rate – but I do like to see which pages:
- get no visitors
- are not linked to very much
- are crawled less often or
- have no visible toolbar pagerank
- or can’t rank for their titles
… because then I can ask – should these pages be better optimised, and linked to more, combined, made more ‘trustworthy’ or just removed from the site altogether, if totally irrelevant (low quality pages can now hurt your site in Google)?
Recently I wanted to see at-a-glance the internal Pagerank of each page of a website, and it took me a while to actually find an internal PR checker that worked (Google has limits on how many pages you can check at once so most internal pr tools just don’t work anymore).
- The best and fastest way of checking the pagerank of all the pages on your website is to use EXCEL.
- First you’ll need to grab a list of all your URLS of your site, and this little tool makes that easy – Screaming Frog SEO Spider. That will crawl your website and let you output a csv of all your web pages.
- If you want to see which pages of your site has Pagerank, you will need to download a copy of SEO TOOLS FOR EXCEL . It’s a pretty cool tool and both tools are free (SF has a limit of 500 pages on the free version).
The pagerank checker was very accurate, and very vast.
It only took a few minutes to get the Pagerank of a few hundred URLS I submitted.
NOTE – We’re talking Google Toolbar PR – the only clue to a web pages REAL PR we have. I think a page only needs a TINY amount of Pagerank to get into Google’s results, and RANKING is all down to a whole other set of criteria – you probably only need a lot of Pagerank if you have a LOT of pages.
Generally speaking, if you don’t link to a page via internal links very much, you are basically telling Google the page is not that important. If it’s not that important to you, Google won’t consider it that important to it either (if nobody else has bothered linking to the page – you are stuffed).
So, linking within your website from page-to-page, you should link to the pages you value most often – as you can’t just rely on links from external sites, which are harder to get (obviously) than internal links.
What you’ll probably find though, is Google does a good job of working out fairly useless pages, and slipping them into what used to be called supplemental results (a sort of back up set of results for obscure queries).
You could of course use Google Webmaster tools to see which pages are starved of internal links – that will give you an idea of your weaker pages, too, but doesn’t take into account links from external pages that introduce Pagerank to your site.
The more I think about internal links and Pagerank I think it comes down to %s rather than straight numbers – ie, which pages have the higher % of internal links – those are the most important pages on your site. Effectively, just about every site will have a % of pages that Google doesn’t need or want, so it’s probably not worth worrying about most pages without Toolbar PR too much.
And of course, just because a page has no visible Toolbar Pagerank – doesn’t mean it’s not got any REAL Pagerank.
Anyway, some might find these tools of use.
AT LEAST THESE INTERNAL PR CHECKER TOOLS WORK.