In Google We SEO Trust

Google trusts certain sites – very much so. But, WTF is trust to Google and how can we take advantage of it lol?

First – What is trust?

comprising the intention to accept vulnerability based upon positive expectations of the intentions or behavior of another - Rousseau

an individual’s belief in, and willingness to act on the basis of, the words, actions, and decisions of another – Lewicki

The need for trust arises from our interdependence with others. We often depend on other people to help us obtain, or at least not to frustrate, the outcomes we value (and they on us). As our interests with others are intertwined, we also must recognize that there is an element of risk involved insofar as we often encounter situations in which we cannot compel the cooperation we seek. Therefore, trust can be very valuable in social interactions.

Trust has been identified as a key element of successful cooperation, information sharing, and problem solving.

Google may use trusted sites to point out other trusted sites through links – that’s why i think a few links from trusted sites are more valuable (and will only get more valuable in the coming months and years) than hundreds of links from untrusted sites.

If you want to find out more about Trust and then think of how Google might be trying to determine such a human emotion – check out:

http://www.beyondintractability.org/essay/trust_building/

Written by Shaun Anderson