Project: How Many Title Tag Characters Will Google Display in a Search Snippet in its search results page?
Google USED to show a maximum of 70 characters in the title – but it is now not possible to lay down an exact number of characters for page snippets in Google.
Google displays as many characters as it can fit into ”a block element that’s 512px wide and doesn’t exceed 1 line of text”. So – THERE IS NO AMOUNT OF CHARACTERS any seo can lay down as exact best practice to GUARANTEE your title will display, in full in Google, at least.Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. Google used to count 70 characters in a title – but not in 2012. If you want to ENSURE your full title tag shows in Google SERPS, stick to about 65 characters. I have seen ‘up-to’ 69 characters in 2012 – but as I said – it depends on the characters you use. Best Practice Page Title Tags for SEO.
Test Date: Tue 20 March 2012
UPDATE 2012-03-25 - Google works VERY differently since the days I started publishing results on such seo tests. With DYNAMIC page titles – Google is free to ignore the page title you give it – and will choose the best title for your search snippet, based on what it thinks, is the most relevant text, to a search query.
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