Google SEO Starter Guide: Google has released a free PDF ebook you can download.
The Google SEO Starter Guide for beginners offers advice on mainly on-page and on-site seo:
- SEO Basics
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improving Site Structure
- Improve the structure of your URLs
- Make your site easier to navigate
- Optimizing Content
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
- Dealing with Crawlers
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- SEO for Mobile Phones
- Notify Google of mobile sites
- Guide mobile users accurately
- Promotions and Analysis
- Promote your website in the right ways
- Make use of free webmaster tools
It makes for a good read for those new to SEO.
Download the free book here. The quick-start ’cheat sheet’ pdf released in 2013 can be downloaded here.
Be sure to check out our quick summary of the guidelines and specifically what not to do, and remember to keep up with changes to the official guidelines.
Note the Starter Guide was updated in 2010, and the ‘cheat sheet’ was released in 2013.
