Google+ just became unavoidably relevant – maybe even – a must-have marketing tool for your business:
Now here’s a different search, for cars. Again, I’m logged out, incognito-mode:
Is there anyone out there who still wants to say that being on Google+ doesn’t matter? Anyone? Because when being on Google+ means that you potentially can have your Google+ page leap to the top in those sidebar results, Google+ matters. It matters more than ever before. Danny Sullivan – Search Engine Land
This move by Google is not without criticism, of course, about Google pushing their own properties, over more relevant and useful pages on Facebook, for instance.
This Is Relevant?
Now let’s laugh. Here are the search results for Facebook:
Are you kidding me, Google? You’re going to suggest Mark Zuckerberg’s Google+ account as relevant? An account that he’s never posted at:
That screenshot alone should make it self-evident how wrong Google is in showing these type of suggestions. They aren’t necessarily the most relevant social accounts that should be shown.
They wouldn’t do that, would they? :)
It’s easy to create a brand page on Google+ for your business, company, or products.
Looks like we’ll be joining in as well…