It’s annoying – even frightening when it happens for the first time – when, for no apparent reason, one day, you notice you’ve apparently lost half of your feedreader subscribers overnight – and then find out it’s just a glitch or problems at Feedburners end.
Many bloggers like myself show off the number of folk subscribed to their feed (knowing it helps increase subscribers even more, if you have a decent rss count already).
It would be nice if Google used some sort of caching system rather than go with near up-to-date Google feedburner RSS subscriber counts, as these drops seem to be happening more frequently of late.
I suppose you get what you pay for, but it’s still a mild irritation.
If your feed counter shows half as many readers as you expected, it’s probably a glitch, and you can find out by subscribing to the Google Feedburner Status Blog
I careless about Feedburner count. It doesn’t even convert to profit. I care more about CTR and eCPM because that matters if GA stats convert into something profitable.