Does the second anchor text link on a page count?
One of the more interesting discussions in the seo community of late has been trying to determine which links Google counts as links on pages on your site. Some say the link Google finds higher in the code, is the link Google will ‘count’, if there are two links on a page going to the same page.
Update – I tested this recently with the post Google Counts The First Internal Link.
For example (and I am talking internal here – if you took a page and I placed two links on it, both going to the same page? (OK – hardly scientific, but you should get the idea). Will Google only ‘count’ the first link? Or will it read the anchor txt of both links, and give my page the benefit of the text in both links especially if the anchor text is different in both links? Will Google ignore the second link?
What is interesting to me is that knowing this leaves you with a question. If your navigation aray has your main pages linked to in it, perhaps your links in content are being ignored, or at least, not valued.
I think links in body text are invaluable. Does that mean placing the navigation below the copy to get a wide and varied internal anchor text to a page?
Here’s some more on the topic;
- You May Be Screwing Yourself With Hyperlinked Headers
- Single Source Page Link Test Using Multiple Links With Varying Anchor Text
- Results of Google Experimentation – Only the First Anchor Text Counts
- Debunked: Only The 1st Anchor Text Counts With Google
- Google counting only the first link to a domain – rebunked
As I said, I think this is one of the more interesting talks in seo at the moment and perhaps Google works differently with internal links as opposed to external; links to other websites.
I think quite possibly this could change day to day if Google pressed a button, but I optimise a site thinking that only the first link will count – based on what I monitor although I am testing this – and actually, I usually only link once from page to page on client sites, unless it’s useful for visitors.