NO seo company can guarantee rankings.
Taking the analogy of a Horse Race, even if you know where the finish line is, even if you have spent ages examining the competition, and even if you have ‘fixed’ the race so that every other jockey is in on it……what if happens if your horse falls at the second last fence? What happens if it breaks a leg? What happens if it drops dead? What happens if another faster horse enters the race at the last minute from left-field? You’re No2.
And if you’re caught cheating – you won’t even be allowed to race.
Google is like a horse race, with hundreds of potential participants. It’s a horse race where;
- You don’t even know where the finish line is!
- You don’t get to see everything the competition is planning to win the race, what they did yesterday or what they will do tomorrow, whether that be address site issues, get those all important quality links or indeed hire a better search engine optimiser!
- It’s impossible to know how healthy your site is in comparison to the no2 site, assuming your site is no1.
- If you are caught cheating, your not allowed to compete in future.
I’m plain sick to death hearing inexperienced seo claim -
“sure I can guarantee a no1 listing, if you give me enough money”
Yeah, throw money at it.
Google Guidelines state;
“No one can guarantee a #1 ranking on Google“
For me this is the only absolute truth Google tells us. Matt Cutts of Google is on record as saying;
“someone walked up to me and pretended like he wanted to bribe me: $500,000 for a 1st place ranking. I turned him down, because no one can guarantee a #1 ranking Ã¢â‚¬â€ not even me.”Matt Cutts
Even the cleverest of the black hat seo brigade can’t capture very competitive key-terms for long. Google will eventually catch up – Google manually checks some of the most competitive ‘money terms’ when the algorithm misses it and if they don’t pass a human review – the site will be penalised, along with every other site in that neighbourhood.
If you’re in business, you’re obviously not stupid, or if you are, you won’t be in business very long.
A SEO can’t ever guarantee you top results just in the same way as an advertising agency can’t guarantee that next advert in the local press will get you sales. If you’re paying good money to a seo, you should expect good positions, but that’s it. To guarantee anything you need to know all the variables – even seo who claim you can guarantee no1 listings on less that competitive terms are fooling themselves. Google can take these positions away from them as quickly as a better seo with a better site with a better back-link profile. No1 in Google is not an absolute, it’s a floating point.
SEO Who Guarantee Listings Are Either Crap, Dishonest Or Ã‚£$%^&** Clueless – I guarantee it! :)
Don’t believe the hype….. ever. There are no exceptions.
Before you part with your hard earned cash read Google Webmaster Guidelines & Google – What’s An SEO.