So i got up this morning and looked at one the Google serps I was interested in and spotted a new competitor had came from nowhere to grab a few decent positions. Curious as to how they had achieved it (!), I thought I would have a look at their back-link profile.
My first destination these days is usually Majestic SEO as it’s so easy to pick out the info I need (although Link Research Tools is still a great tool to go deeper into link analysis – especially when reporting).
Only two tactics where employed.
- VERY, VERY, VERY low quality article marketing. I mean – this stuff would depress even Paul Madden. 100% Irrelevant, auto-generated articles that didn’t make an ounce of sense – with a link – just bolted on – at the bottom of the page… just sort of floating there. Sigh….oh well.
- The second tactic was blog commenting.
- Not a quality link in the entire backlink profile.
Not exactly the most defensible strategy – even though it is currently WORKING as a strategy.
I will now sit back for a few weeks and see how Google responds to this type of linkbuilding in this vertical, aim to do it better, and if I want – go and drop a link on the 300 unmoderated blog posts this seo has pointed out (thank you) and immediately compete in this vertical – especially if we implement a more traditional quality link outreach campaign (via the media etc).
The lesson here, probably, is to mix it up! If you are at the top of Google on ONLY one or two link-building tactics that can EASILY be duplicated by a competitor – it’s not long before someone comes along and copies it and/or does it better.
This competitive backlink analysis by Jane Copland goes into this tactic – though actually recommends caution with it, obviously – and a few other tactics are investigated – and is worth a read if you are new to this sort of thing……
UPDATE – Google seems to deal with some types of low quality stuff, like blog networks, better in 2013 than when I first wrote this article.