Would I host a Blog on sub-domain or a sub-folder on the main site?
For me, like a lot to do with seo, it would depend on what I had to start off with:
- Sub-domain – If I have a large site with a lot of domain authority, like a powerful brand, or a well-known organisation or institution, I’d consider a sub domain. The benefits are enormous – an EXTRA two spots in Google search results, etc, etc. After all – as a brand the site already HAS a lot of domain authority (Pr7-10). I’d be spreading that s*** all over the place if I had the resources to actually build value into the sub domain – like Google does :)
- Sub-folder – If I have a smaller site (Pr0-Pr7), like most of us have, I would put it on the main site (it doesn’t have to be in a folder it could be in the root), because you are LOOKING for MORE domain authority, and links generated by your blogging will help your whole site gain trust in Google and ultimately gain more trust – trusted links are a key to good rankings in google these days – though it’s worth pointing out Pagerank isn’t always an accurate measure of the amount of trust a site has
For most, putting a blog on your main site is of most benefit, if of course, you are actually going to spend time making the blog a useful destination. Neither is a quick win – both include a lot of work, but making something of value usually does.
Ultimately it’s the quality of WHAT you put WHERE, rather than WHERE you put it.
I’d never put a blog on a separate domain, and I’d never go with the even easier option of hosted blogs on domains I don’t own.
PS – I’d use WordPress, and I’d respect the license. ;) There’s more than one way to skin a cat – What would you do?
* Someone emailed me and asked me this. So I mentioned I would blog it.
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